How Mazda is Building Community-Led Social Media Strategies w/ Emily Rutt
About this episode
Emily Rutt discusses Mazda's community-led social media strategies and influencer partnerships.
In this episode of The Influence Factor, host Alessandro Bogliari chats with Emily Rutt, Program Manager of Social Media Marketing at Mazda. Emily dives into Mazda’s strategic approach to launching their TikTok channel, highlighting the power of building a community-driven social ecosystem. She breaks down the shift to the 'always-on' influencer program, shares how to identify the right creators for long-term partnerships, and explores the impact of the first-to-finish activation. Emily also looks ahead at emerging trends in creator partnerships and social media, offering actionable insights for brands aiming to connect authentically and engage audiences in meaningful ways. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In…
More episodes of The Influence Factor by The Influencer Marketing Factory
- How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick
- Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross
- How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
- Revolutionizing Digital Comedy w/ Alessandra Catanese (Smosh's CEO)
- How Crunchyroll Builds and Scales Global Fandom Communities w/ Siobhan Sullivan
- Inside Etsy’s Creator Ecosystem w/ Monty Montalto
Explore listener stats, chart rankings, contacts and more on the The Influence Factor by The Influencer Marketing Factory podcast page.