Andy LaVigne: Everything Starts With Seed
About this episode
Mark Jewell interviews Andy LaVigne about the importance of seed in agriculture and the principles of intentional leadership.
Join our champion program: mark@themomentumcompany.com Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of The Intentional Agribusiness Leader , Mark sits down with Andy LaVigne, CEO of the American Seed Trade Association (ASTA), for a wide-ranging conversation about seed, global trade, technology, and the future direction of agriculture. Andy defines intentional leadership through one core principle: Be purposeful with your stakeholders. Whether it’s board members, policymakers, seed companies, or farmers, leadership means creating clarity, building trust, and helping people understand how their role contributes to the bigger mission. And in agriculture, few missions are bigger than seed. As Andy explains throughout the episode: Everything starts with seed. From corn and soybeans to vegetables, flowers, turf, and conservation land, nearly every food system and agricultural supply chain begins with one critical decision—the seed a farmer chooses to plant. That decision is deeply personal. Farmers only get one opportunity each season to put a crop in the ground. If the seed…
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