About this episode

Mark Jewell discusses trust and transparency in the meat industry with Eric Mittenthal, focusing on the future of animal protein.

Join our champion program: mark@themomentumcompany.com Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of The Intentional Agribusiness Leader , Mark sits down with Eric Mittenthal, Chief Strategy Officer at the Meat Institute, for a timely conversation about trust, transparency, nutrition, and the future of animal protein. Eric defines intentional leadership through the lens of purpose: Feeding people well. At its core, the meat industry exists to provide safe, nutritious, nutrient-dense protein that people trust. But in today’s world—where consumers are flooded with conflicting information, social media opinions, and health claims—earning that trust has become more complicated than ever. A major theme throughout the conversation is this: Trust can’t just be claimed. It has to be proven. Eric explains how the industry is working to move beyond messaging and toward measurable proof points around: Food safety Animal welfare Worker safety Environmental impact Nutrition and food security The Meat Institute has spent years collecting industry-wide data and building measurable…

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