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300 to 3K🎙 Daily cadence·216 episodes·Last published 4d ago - Monthly Reach
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From 16 epsHost
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Recent episodes
Adam Jason: From Wall Street to Coffee Farms
Jun 22, 2026
Unknown duration
Todd Churchill: What Problem Are You Actually Solving?
Jun 15, 2026
Unknown duration
Jacqueline Langlois: Be the Thermostat, Not the Thermometer
Jun 8, 2026
35m 15s
Andy LaVigne: Everything Starts With Seed
Jun 1, 2026
39m 26s
Eric Mittenthal: Leading the Conversation Around Meat
May 25, 2026
31m 50s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/22/26 | ![]() Adam Jason: From Wall Street to Coffee Farms | Join our champion program: mark@themomentumcompany.comAttend a Thriving Leader event: https://thriving-leader-2026.lovable.app/Instagram: @the.momentum.companyLinkedIn: /momentum-companyIn this episode of The Intentional Agribusiness Leader, Mark sits down with Adam Jason, Co-CEO of the Green Coffee Company, for a fascinating conversation about entrepreneurship, international agriculture, capital markets, and what it takes to build a business across cultures and continents.Adam defines intentionality simply:Know where you want to go.The path may not be straight. There will be twists, setbacks, and unexpected opportunities. But intentional leaders create clarity around the destination and continue moving toward it.Adam’s journey is a perfect example.Originally a capital markets attorney advising Fortune 500 companies, boards of directors, and public offerings, Adam found himself at a crossroads familiar to many high performers:Stay on the traditional path—or build something of his own.What started as a month-long trip to Colombia ultimately became a life-changing opportunity. Through a chance introduction, Adam became involved in what would eventually become the Green Coffee Company, helping transform a fragmented agricultural market into the largest coffee operation in Colombia.A major theme throughout the conversation is this:Opportunity often lives where complexity exists.Building a business in rural Colombia required much more than financial expertise.It required:Navigating cultural differencesBuilding trust in local communitiesWorking across language barriersUnderstanding family-owned agricultural operationsEarning credibility through action over timeBecause in many coffee-growing communities, business isn't just business.It's family.It's legacy.It's identity.The conversation also highlights a powerful entrepreneurial lesson:Sometimes the market tells you what it needs.The Green Coffee Company wasn't built around a love of coffee alone.It was built around recognizing investor demand.Investors wanted:Hard assetsAgricultural exposureCash-flowing opportunitiesInternational diversificationCoffee farms became the vehicle that connected those needs with a growing opportunity in Colombia.As the business evolved, so did the vision.What started as an agricultural investment thesis became a vertically integrated coffee enterprise with production, sourcing, processing, branding, and distribution capabilities.Today, the company manages approximately 10 million coffee trees across 10,000 acres and sources additional coffee from thousands of surrounding growers.The episode also explores one of the company's biggest strategic moves:Securing the North American rights to the iconic Juan Valdez coffee brand.Rather than spending decades building awareness from scratch, Adam and his team saw an opportunity to leverage one of the most recognizable names in coffee and pair it with their own production capabilities.It's a reminder that growth isn't always about creating something new.Sometimes it's about recognizing the value that already exists.Another key theme throughout the episode is scale through partnership.Rather than acquiring every available coffee farm, the company is increasingly focused on supporting smaller producers by purchasing coffee directly from local farmers and integrating them into a larger ecosystem.The result:More opportunity for local growersGreater efficiency for the businessIncreased scalability without massive capital investmentThe episode closes with a reminder that entrepreneurship often starts with a simple question:Where is value being overlooked?For Adam, the answer was sitting on the mountainsides of Colombia.For others, it may be somewhere entirely different.But the leaders who build extraordinary businesses are often the ones willing to go where others aren't looking.Because clarity creates momentum.And momentum creates opportunity.Listen if you are:Building a business in a complex or emerging marketInterested in entrepreneurship and capital raisingCurious about the global coffee industryLooking for opportunities hidden inside fragmented marketsLeading a business through growth and expansionInterested in agricultural investing and international markets | — | ||||||
| 6/15/26 | ![]() Todd Churchill: What Problem Are You Actually Solving? | Join our champion program: mark@themomentumcompany.comAttend a Thriving Leader event: https://thriving-leader-2026.lovable.app/Instagram: @the.momentum.companyLinkedIn: /momentum-companyIn this episode of The Intentional Agribusiness Leader, Mark sits down with Todd Churchill—social entrepreneur, consulting CFO, and founder of multiple agriculture and food businesses—for a deep conversation about land, nutrition, human history, and the systems shaping modern agriculture.Todd defines intentional leadership through one foundational idea:Understand why we do what we do.Not just operationally.Historically.Todd believes intentionality requires curiosity—digging beneath assumptions to understand how systems, incentives, and human behavior evolved over time. Whether it’s farming, food production, land ownership, or nutrition, the deeper question is always:Why did humanity build it this way?That mindset has shaped Todd’s entire career.Raised on a family farm in Illinois, Todd grew up around cattle, land management, entrepreneurship, and long-term thinking. One of the most powerful lessons passed down through generations was this:Land is not primarily how you make wealth.It’s how you preserve it.Throughout history, land—alongside gold and silver—has remained one of the few assets capable of retaining value across inflationary cycles, economic shifts, and changing currencies.But Todd also explains the emotional side of land ownership.People don’t connect to land rationally.They connect to it emotionally.And that emotional connection has shaped agriculture for generations.The conversation also explores the evolution of Todd’s work in the cattle industry.After years in finance and fractional CFO consulting, Todd became involved in specialty meat processing and eventually launched one of the first national grass-fed beef brands in the United States: Thousand Hills Cattle Company.What began as a business opportunity quickly became an obsession with one central question:What creates the best possible eating experience?Not just selling “grass-fed.”Not just selling beef.Creating food that people genuinely wanted to eat—and that their bodies recognized as deeply nourishing.A major theme throughout the episode is this:The real problem is often different than the one people think they’re solving.Todd explains how businesses frequently optimize for the wrong thing:Selling more product instead of creating a better experienceMaximizing industrial efficiency at the expense of long-term healthPursuing scale without balance or sustainabilityThe conversation also dives into one of agriculture’s biggest structural challenges:The separation of livestock and crop production.Todd explains how integrating cattle and grain production historically created natural nutrient cycles—where manure restored soil fertility and livestock added value to crops. As modern agriculture became more specialized, those systems became disconnected, increasing dependency on purchased inputs and reducing long-term resilience.That challenge is part of the work Todd is now involved in through Progena Systems, where the focus is creating more efficient, sustainable, closed-loop systems that improve both productivity and ecological outcomes.The episode also touches on nutrition, food systems, and the future of beef production.Todd makes a clear distinction:The conversation shouldn’t be about making beef more exclusive or expensive.It should be about making high-quality, nutrient-dense beef:More efficient to produceMore affordableMore sustainableAnd more accessible to more peopleBecause feeding people well matters.The episode closes with one of the most important questions leaders can ask themselves:Am I actually solving the right problem?Because intentional leadership doesn’t start with better tactics.It starts with better questions.Listen if you are:Interested in the future of food and agricultureThinking about land ownership and long-term wealthExploring regenerative or integrated ag systemsLeading a business and trying to solve deeper root problemsCurious about nutrition, beef production, and sustainability | — | ||||||
| 6/8/26 | ![]() Jacqueline Langlois: Be the Thermostat, Not the Thermometer✨ | leadershipartificial intelligence+3 | Jacqueline Langlois | Gen D ConsultingBayer+2 | — | leadershipAI+3 | — | 35m 15s | |
| 6/1/26 | ![]() Andy LaVigne: Everything Starts With Seed✨ | seedagriculture+3 | Andy LaVigne | American Seed Trade Association | — | seedagriculture+5 | — | 39m 26s | |
| 5/25/26 | ![]() Eric Mittenthal: Leading the Conversation Around Meat✨ | trusttransparency+4 | Eric Mittenthal | Meat Institute | — | meat industryintentional leadership+5 | — | 31m 50s | |
| 5/18/26 | ![]() Tim Bucher: Pause. Think. Build the Future✨ | intentional leadershipagriculture+4 | Tim Bucher | Agtonomy | — | intentional leadershipAgtonomy+4 | — | 43m 26s | |
| 5/11/26 | ![]() Grant Fitzgerald: When “In Spite Of” Becomes Your Advantage✨ | leadershipland management+3 | Grant Fitzgerald | Farmers National CompanyThe Momentum Company | United States | intentional leadershipagriculture+5 | — | 34m 52s | |
| 5/4/26 | ![]() Rob Dongoski: Seeing What Others Miss in Agriculture✨ | leadershipconsulting+4 | Rob Dongoski | KearneyThe Momentum Company+1 | — | intentional leadershipagriculture+5 | — | 42m 27s | |
| 4/27/26 | ![]() Gavin Rulon: AI Won’t Replace You—But It Will Expose You✨ | AI in agricultureleadership+3 | Gavin Rulon | Beck’s HybridsThe Momentum Company+1 | — | AIleadership+5 | — | 45m 18s | |
| 4/20/26 | ![]() Jay Vroom: Listening is Leadership✨ | leadershiplistening+3 | Jay Vroom | VroomLeigh AgricultureCropLife America | — | leadershiplistening+3 | — | 45m 14s | |
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| 4/13/26 | ![]() Matthew Bartek: Building Markets, Not Just Crops✨ | intentional leadershipproduct development+4 | Matthew Bartek | Innovative Seed SolutionsThe Momentum Company | — | intentional leadershipsorghum+4 | — | 31m 46s | |
| 4/6/26 | ![]() Lane Kreiling: Leading in the Trenches✨ | leadershipagriculture+4 | Lane Kreiling | Beck’s HybridsThe Momentum Company+1 | — | intentional leadershipteam motivation+4 | — | 34m 13s | |
| 3/30/26 | ![]() Steve Polski: From Waste to Value✨ | waste managementrenewable energy+3 | Steve Polski | PermanentFarming | — | manurerenewable natural gas+3 | — | 37m 36s | |
| 3/23/26 | ![]() Wesley Davis: Separating Signal from Noise in the Ag Economy✨ | agriculture economyentrepreneurship+3 | Wesley Davis | Meridian Ag Advisorsthemomentumcompany.com+1 | ChinaEurope+1 | ag economysignal vs noise+3 | — | 33m 53s | |
| 3/16/26 | ![]() Cynthia Bruno: The Hard Truth About What Kills Startups✨ | intentional leadershipstartup challenges+4 | Cynthia Bruno | Early Ag | — | startupsleadership+5 | — | 33m 47s | |
| 3/9/26 | ![]() Rodney Penner: Removing Money From the Equation✨ | intentional leadershipaccountability+3 | Rodney Penner | People Purpose | — | intentional leadershipaccountability+3 | — | 35m 21s | |
| 3/2/26 | ![]() Rich Reynertson: Circles Over Rows✨ | intentional leadershipagricultural software+3 | Rich Reynertson | Cultura Technologiesthemomentumcompany.com+1 | global fruit and vegetable markets | intentionalityleadership+3 | — | 31m 01s | |
| 2/23/26 | ![]() Corey Rosenbusch: Fertilizer, Food Security, and the Fight Behind the Headlines✨ | fertilizerfood security+4 | Corey Rosenbusch | The Fertilizer Institute | WashingtonChina+1 | fertilizerfood security+6 | — | 36m 45s | |
| 2/16/26 | ![]() Ed Howie: Why Retention, Repetition, and Joy Drive Real Growth | Join our champion program: mark@themomentumcompany.comAttend a Thriving Leader event: https://thriving-leader-2026.lovable.app/Instagram: @the.momentum.companyLinkedIn: /momentum-companyIn this episode of The Intentional Agribusiness Leader, Mark sits down with Ed Howie, a highly sought-after retention and branding expert whose work has helped generate more than $350 million in incremental revenue for some of the most recognizable brands in the world.This is not a typical agribusiness conversation — and that’s exactly why it matters right now.Ed brings decades of experience working with brands like Chick-fil-A, United Airlines, 7-Eleven, Kroger, and H-E-B, but the heart of this discussion isn’t about big brands. It’s about helping leaders understand how clarity, alignment, and intentional repetition create sales velocity, peace of mind, and long-term profitability.Ed defines intentionality as doing all you can with what you have today — not what you wish you had, not what you used to have. That mindset shift alone reframes leadership from chasing the next thing to optimizing what already exists.A major theme throughout the episode is incremental revenue. Instead of constantly pursuing new customers, Ed challenges leaders to look in their “kitchen cupboard.” What products, services, or solutions already exist that current customers aren’t buying simply because they don’t know about them, forgot about them, or were never intentionally guided toward them?The conversation dives deep into why leaders and teams get distracted by novelty. Internal teams get bored with messaging long before customers do, leading organizations to constantly change their story instead of reinforcing it. Great brands don’t win by being clever — they win by being consistent.Ed also introduces one of the most practical leadership frameworks in the episode: the words you use and the behaviors you choose. Culture isn’t a mission statement or a billboard. Culture is what your people say and do when it matters most. If leaders aren’t clear about the exact words to use — and just as importantly, the words not to use — confusion sets in, customers hesitate, and momentum slows.Using powerful examples from Chick-fil-A, Ed explains how scripting language isn’t about removing authenticity. It’s about creating alignment, confidence, and a consistent experience that customers can trust. Confused customers don’t buy. Clear customers do.Mark connects this directly to leadership inside organizations — from onboarding experiences to sales conversations to client retention. When teams lack clarity, they hesitate. When leaders provide clarity, alignment follows. And when clarity and alignment come together, velocity is the natural outcome.The episode closes with a powerful reminder that leadership isn’t just about ROI — return on investment. It’s about return on impact. When leaders reduce confusion, remove distraction, and focus on what truly matters, the byproduct isn’t just growth. It’s peace of mind. And peace of mind creates joy.This conversation is a masterclass in intentional leadership, retention, and sustainable growth — especially in seasons where margins are tight and distractions are high.Listen if you are:A leader trying to generate growth without burning out your teamStruggling with customer retention or stalled momentumConstantly changing your message but not seeing resultsLooking to drive incremental revenue without chasing strangersSomeone who believes leadership should produce both results and joy | — | ||||||
| 2/9/26 | ![]() Landon Bunderson: The Power of Repetition in Leadership | Join our champion program: mark@themomentumcompany.comAttend a Thriving Leader event: https://thriving-leader-2026.lovable.app/Instagram: @the.momentum.companyLinkedIn: /momentum-companyIn this episode of The Intentional Agribusiness Leader, Mark sits down with Landon Bunderson, Chief Science Officer at Nano Yield, for a thoughtful conversation about intentional leadership, organizational clarity, and how innovation actually works inside a growing agribusiness.Landon leads both science and marketing at Nano Yield—a combination that forces constant clarity. His definition of intentionality is simple but demanding: say fewer things, repeat them often, and never lose sight of why the company exists. At Nano Yield, everything ladders up to one goal—making the sales team’s job easier by ensuring customers clearly understand the value of the people and the products.One of the central themes of the episode is the power of repetition in leadership. Landon explains that effective leaders don’t constantly reinvent their message. Instead, they identify the few things that matter most and put them on repeat. Just like a political stump speech, clarity is built through consistency—not novelty. Leaders don’t need more ideas; they need sharper focus.The conversation also explores what Nano Yield actually does and why “nanotechnology” doesn’t need to be scary. Landon breaks down nano-scale delivery in simple terms, explaining how their technology improves the efficiency of fertilizers and crop inputs by helping nutrients reach plant cells more effectively. The result is better performance, less waste, and improved outcomes for growers.From there, the discussion shifts to culture and growth. Having been with Nano Yield for over a decade, Landon shares how culture has evolved as the company has scaled. He describes culture through a family analogy—clear expectations, consistent communication, defined boundaries, and increasing autonomy over time. When people know what’s expected and feel trusted, they thrive.Mark and Landon dive into the realities of hiring and growth, including one of the hardest leadership challenges: realizing when someone is in the wrong role. Landon frames these moments not as failures, but as necessary course corrections—helping people move on to roles where they can truly succeed.Another key insight from the episode is the idea that people don’t actually thrive in total freedom—they thrive within clear boundaries. As companies grow, systems and processes become essential not to restrict people, but to support them. Structure creates stability, and stability enables innovation.The episode closes with a discussion on creativity and problem-solving. Landon recommends the book Big Magic by Elizabeth Gilbert, emphasizing that creativity isn’t about reinventing everything—it’s about approaching challenges with curiosity and courage. That creative muscle, when paired with disciplined execution, becomes a powerful leadership advantage.This conversation is a reminder that intentional leadership isn’t loud or flashy. It’s focused, repeatable, human, and deeply practical.Listen if you are:A leader trying to create clarity in a fast-growing organizationBalancing innovation with executionStruggling with focus, messaging, or alignment across teamsBuilding culture while scaling people, systems, and productsCurious about how technology and leadership actually intersect in ag | — | ||||||
| 2/2/26 | ![]() Dean Harder: How Better Conversations Drive Better Results | Join our champion program: mark@themomentumcompany.comAttend a Thriving Leader event: https://thriving-leader-2026.lovable.app/Instagram: @the.momentum.companyLinkedIn: /momentum-companyIn this episode of The Intentional Agribusiness Leader, Mark sits down with Dean Harder for a powerful conversation about intentionality, purpose, and why most sales conversations fail before they ever begin.Dean’s definition of intentional leadership starts with one word: purpose. Without clearly defined purpose, it’s impossible to lead well, sell well, or even make good decisions. Throughout the episode, Dean challenges listeners to rethink how they define success, how they communicate value, and how they show up in conversations—whether in sales, leadership, or life.One of the central themes of the conversation is the difference between pitching and conversational selling. Dean explains that pitching starts from the inside out—it’s focused on what you do, what you sell, and what you want. Conversational selling flips that model. It starts from the outside in by focusing on what the other person wants, what they care about, and what outcomes they’re trying to achieve.The shift sounds simple, but it’s transformative. Instead of trying to convince, impress, or persuade, the goal becomes understanding. When you understand what someone wants, you earn the right to proceed—and only then does what you offer actually matter.Dean also introduces a powerful framework for influence built on two principles: focus on the other person, and earn the right to proceed. Rather than jumping in with advice or opinions, great leaders and sellers ask permission, make observations, and invite conversation. This approach lowers defenses, builds trust, and creates space for real dialogue.The episode goes deep into mindset and preparation, especially for newer sales professionals who feel stuck or intimidated. Dean emphasizes that confidence doesn’t come from talent—it comes from clarity. When outcomes are clearly defined and expectations are realistic, people are free to grow without comparing themselves to veterans with decades of experience.Mark and Dean also explore accountability, drawing a distinction between monitoring activity and aligning around results. True accountability focuses on outcomes, not micromanaging behavior. When leaders agree on results and review progress consistently, people take ownership—and performance follows.Throughout the conversation, there’s a recurring reminder: improvement doesn’t come from comparison. It comes from progress. Measuring yourself against who you were yesterday, not against someone with 30 years of experience, is how real growth happens.This episode is a masterclass in communication, leadership, and selling with integrity. It’s not about scripts or tactics—it’s about mindset, discipline, and learning how to have better conversations that actually move people forward.Listen if you are:A sales professional who feels stuck pitching instead of connectingA leader responsible for developing people, not just hitting numbersNew to sales and looking for confidence without pressureExperienced in your role but ready to improve how you communicateSomeone who believes relationships still matter in business | — | ||||||
| 1/26/26 | ![]() Jay Doan: Legacy, Land & Leadership | Join our champion program: mark@themomentumcompany.comAttend a Thriving Leader event: https://thriving-leader-2026.lovable.app/Instagram: @the.momentum.companyLinkedIn: /momentum-companyIn this episode of The Intentional Agribusiness Leader, Mark sits down with Jay Doan of Black Leg Ranch — a fifth-generation North Dakota ranch that has evolved far beyond cattle into a stacked, regenerative, value-added agribusiness.Jay shares what it really takes to keep a family operation alive across generations, from brutal honesty about debt and communication to the decision to go regenerative long before it was trendy. This isn’t a polished Instagram version of ranch life — it’s the real work of leadership, culture, and stewardship.If you lead a farm, ranch, or family business, this conversation will challenge how you think about legacy, diversification, health, and intentional leadership.Key TakeawaysIntentional leadership starts with honest self-conversationJay defines being intentional as being genuinely honest with yourself about where you are and where you’re going, not just what sounds good on the surface. Without that self-honesty, every big decision eventually cracks under pressure.Multi-generational success is built on communication, not nostalgiaFive and six generations working together isn’t romantic — it’s heavy. Jay explains that what keeps Black Leg Ranch intact isn’t just tradition, but the willingness to have open, sometimes uncomfortable conversations across generations.Regenerative agriculture was a survival decision, not a trendThe ranch nearly collapsed in the 1980s and 90s. That pressure forced Jay’s father to rethink soil health, grazing, and debt — pushing them toward cover crops, holistic management, and biodiversity long before it became mainstream.Diversity is risk management for the land and the businessBlack Leg Ranch didn’t stack enterprises because it was fashionable — they did it because monoculture is fragile. Cattle, bison, hunting, agritourism, beer, and meat sales all create resilience when markets, weather, or supply chains break.Your health and the land’s health are inseparableJay connects regenerative farming directly to human health — pointing out that a society growing sick food produces sick people, and that consumers are beginning to demand something better.Notable Quotes“Being intentional is being genuinely pointed with an end goal in mind — and being honest with yourself about it.” — Jay Doan“There’s a weight that comes with legacy. You don’t want to be the generation that screws it up.” — Jay Doan“We were homesteading before it was cool.” — Mark Jewell“Run your operation like a business first — lifestyle second.” — Jay DoanAction StepsHave the hard conversation with your family or partners about where the business is really headed.Audit your diversity. Are you exposed to one crop, one market, or one buyer?Look at soil health and financial health together — they’re connected.Write down the stories of the generation ahead of you before they’re gone.Get outside your comfort zone — internships, travel, and outside perspectives build better leaders.Listen If You ArePart of a family farm or ranch trying to survive generational transitionExploring regenerative agriculture or diversified revenue streamsFeeling the pressure of debt, stress, and monoculture riskA leader who wants to build something that lasts longer than you | — | ||||||
| 1/19/26 | ![]() Duane Simpson: Beyond the Headlines In Agribusiness | Join our champion program: mark@themomentumcompany.comAttend a Thriving Leader event: https://thriving-leader-2026.lovable.app/Instagram: @the.momentum.companyLinkedIn: /momentum-companyIn this episode of The Intentional Agribusiness Leader, Mark sits down with Duane Simpson, CEO of the National Council of Farmer Cooperatives, for a wide-ranging and timely conversation on leadership, policy, and navigating uncertainty in agribusiness.Duane brings a rare perspective — blending decades of experience in government, global agribusiness, and cooperative leadership — to help leaders understand what’s really happening behind the headlines in Washington, how policy decisions impact the farmer balance sheet, and why intentional leadership matters more now than ever.This episode isn’t about politics for politics’ sake. It’s about clarity, resilience, and leading people well in a season of volatility.Key TakeawaysIntentional leadership is about designing moments, not just delivering messagesDuane defines intentionality as thinking deeply about what people should feel, know, and do after a leadership moment — whether that’s a major announcement, a transition, or a difficult conversation. Leaders who ignore the emotional component leave impact on the table.The farmer balance sheet is under real pressureAcross agriculture, farmers are navigating rising costs, tight margins, and uncertainty. Duane explains that NCFC’s work centers on two levers: lowering input costs and expanding markets — both critical to long-term farm viability.Policy details matter more than headlinesFrom tariffs to labor to the updated dietary guidelines, Duane breaks down how seemingly distant policy decisions directly affect domestic demand, production costs, and competitiveness for U.S. farmers. The nuance matters — and leaders need to understand it.Ag labor is one of the most pressing cost challengesLabor availability and affordability continue to strain producers, especially in specialty crops and dairy. Duane explains why existing systems like H-2A are imperfect — and why solutions must balance realism with economic sustainability.Technology won’t replace people — but it will reshape rolesAI, automation, and software will elevate average performance faster, reduce friction, and shift how work gets done. The leaders who win will focus on adaptability, resilience, and redeploying people into higher-value roles — not eliminating them.Notable Quotes“Intentionality is thinking about what you want people to come away with — how they feel, what they know, and what they do next.” — Duane Simpson“The volatility and uncertainty are more damaging to the economy than any single tariff.” — Duane Simpson“Technology can’t replace human connection — especially in agriculture.” — Duane Simpson“Intentional leadership matters more now because the noise is louder than it’s ever been.” — Mark JewellAction StepsAudit how you communicate big moments with your team — are you designing the experience or just delivering information?Stay informed beyond headlines. Understand how policy details affect your operation.Plan for workforce transitions. Automation should elevate people, not disconnect them.Create space to think. Reading, walking, and reflection are leadership disciplines — not luxuries.Double down on human connection. In-person conversations still matter.Listen If You AreA co-op, ag retail, or agribusiness leader navigating uncertaintyConcerned about policy impacts on costs and marketsThinking about AI, labor, and workforce transitionsCommitted to leading with clarity, intention, and steadiness | — | ||||||
| 1/12/26 | ![]() Ron Lynch: Risk, Surrender, and Becoming Who You Were Created to Be | Join our champion program: mark@themomentumcompany.comAttend a Thriving Leader event: https://thriving-leader-2026.lovable.app/Instagram: @the.momentum.companyLinkedIn: /momentum-companyIn this episode of the Intentional Agribusiness Leader Podcast, Mark Jewell is joined by Ron Lynch — filmmaker, screenwriter, entrepreneur, and spiritual thinker — for one of the most profound and unconventional conversations the show has hosted to date.Ron brings a rare perspective shaped by decades in Hollywood, direct-response marketing, storytelling, and deep personal surrender. From writing films connected to Steven Spielberg and Kathleen Kennedy, to launching billion-dollar products like OxiClean and GoPro, to stepping away from fame-driven success in favor of purpose-driven impact, Ron’s life embodies the very principles he teaches.Together, Mark and Ron explore a powerful idea: what if your life is a screenplay already written — and your job is to step into it intentionally? They unpack surrender, ego, risk, divine interruption, and how stagnation often signals that we’re resisting the next plot twist God is inviting us into.This episode isn’t about productivity.It’s about becoming.Key TakeawaysIntentionality Begins with SurrenderFor Ron, intention isn’t control — it’s surrender. True intentional living means releasing ego, making space for divine interruption, and trusting that God’s plan is better than our own. When we deviate, we’re corrected — not punished, but lovingly redirected.Your Life Has an Arc — and You Are the Main CharacterEvery great story has a beginning, a transformation, and an ending. Ron challenges listeners to stop drifting through life and start recognizing where they are in their own narrative. Growth requires movement. Stagnation is a sign the story has stalled.If You’re Stuck, You’re Avoiding RiskWhen life feels boring, stagnant, or misaligned, Ron offers a direct truth: you’re not taking enough risk. Change requires stepping into uncertainty. Plot twists only happen when the hero is willing to act.Plot Points Create ProgressJust like a screenplay, life requires intentional plot points — concrete actions that move the story forward. Vision without action keeps people trapped in fantasy. Transformation happens when ideas are turned into steps.Leave White Space for the CallRon emphasizes the importance of margin. When life is over-scheduled, there’s no room for unexpected opportunity. The most meaningful shifts often come through interruptions — conversations, invitations, or moments we couldn’t have planned.You Are Not the Studio HeadOne of the most grounding reminders of the episode: you are not in charge — and you don’t want to be. Leadership, faith, and fulfillment grow when we stop pretending we’re in control and return to childlike trust.Becoming You Is the AssignmentRon reframes life’s purpose simply and powerfully: you are here to become fully who God created you to be. Not someone else. Not a safer version. Not a smaller version. Becoming you is the work.Notable Quotes“Intentionality for me is surrender — because God’s plan is better than mine.” – Ron Lynch“If you want a great story, but you won’t take risks, the problem isn’t God — it’s you.” – Ron Lynch“Growth requires plot twists. If nothing is changing, you’re resisting the next scene.” – Ron Lynch“Leave space in your life — that’s where the call comes.” – Ron Lynch“Your job isn’t to control the story. It’s to step into it.” – Mark JewellAction StepsReflect on where you are in your life’s story — beginning, midpoint, or transformation.Identify one risk you know you’re being called to take — and commit to it.Create margin in your schedule for interruption and opportunity.Define your “main character” by identifying traits you admire in others.Stop waiting for certainty — movement creates clarity.Listen If You Are:Feeling stuck, stagnant, or bored with life or leadershipCraving deeper meaning beyond success or achievementCurious how faith, risk, and intentionality intersectA leader wanting to design life with purpose, not pressureReady to stop drifting and start becoming who you were created to be | — | ||||||
| 1/5/26 | ![]() Amanda De Jong: The Quiet Power Behind Rural America | Join our champion program: mark@themomentumcompany.comAttend a Thriving Leader event: https://thriving-leader-2026.lovable.app/Instagram: @the.momentum.companyLinkedIn: /momentum-companyIn this episode of the Intentional Agribusiness Leader Podcast, Mark Jewell sits down with Amanda De Jong, CEO of the American Society of Farm Managers and Rural Appraisers (ASFMRA) — a nearly 100-year-old organization representing over 2,000 rural land experts across all 50 states.Amanda brings a deeply grounded, refreshing perspective on leadership, one rooted in active listening, stewardship of time, and respect for legacy. From land transitions and farm succession to culture-building inside long-standing institutions, this conversation highlights the often unseen professionals who quietly shape the future of rural America.This episode is not about loud leadership.It’s about intentional leadership — the kind that listens first, honors history, and builds for the next generation.Key Takeaways1. Intentional Leadership Starts with ListeningAmanda defines intentionality as being fully present — listening deeply to boards, staff, members, and stakeholders before rushing to solutions. Especially when stepping into a role held for decades, listening isn’t passive — it’s strategic leadership.2. Time Is the Most Valuable Resource Leaders StewardIf you take someone’s time, you owe them your attention. Amanda challenges leaders to end meetings that lack engagement and to stop multitasking their way through conversations. Presence builds trust. Distraction erodes it.3. ASFMRA: The Silent Force Behind Land TransitionFarm managers and rural appraisers often work behind the scenes during some of the most emotional moments families face — death, succession, retirement, and land sale. These professionals ensure land is valued correctly, managed responsibly, and preserved for future generations.4. Land Is Personal and Business — Both Can Be TrueAmanda speaks from lived experience as both a farm kid and a farm wife. Legacy isn’t about forcing the next generation into agriculture — it’s about stewarding land wisely so future choices remain possible.5. Culture Isn’t Fixed — It’s FedOrganizational culture is a living system. Amanda emphasizes that culture must be modeled, nurtured, and protected — not “fixed.” Leaders must remove negativity, reward learning, and allow failure without fear.6. The Best Leaders Don’t Have All the AnswersStrong leaders surround themselves with trusted advisors — a “kitchen cabinet” — and listen to those with expertise. Leadership is not knowing everything; it’s knowing who to listen to.7. Agriculture Needs a New North StarThe old rally cry of “feeding the world” no longer resonates in an age of abundance. Amanda and Mark explore a new calling for agriculture — one rooted in stewardship, distribution, legacy, and thriving rather than survival.Notable Quotes“People want to be heard — and there’s usually truth in what they’re saying.” – Amanda De Jong“Time is the most precious resource we have. If I take your time, I’m going to listen.” – Amanda De Jong“Culture isn’t a thing to fix. It’s something you care for.” – Amanda De Jong“The best leaders don’t have all the answers — but they listen to the people who do.” – Amanda De Jong“Land carries emotion, history, and responsibility — not just value.” – Mark JewellAction StepsAudit how present you truly are in meetings and conversations.Identify your personal “kitchen cabinet” — trusted advisors you listen to consistently.If navigating land transition, succession, or acquisition, seek professional guidance early.Reflect on how you’re stewarding time, culture, and legacy — not just results.Consider what thriving (not surviving) looks like in your leadership and operation.Listen If You Are:A landowner, farmer, or agribusiness leader navigating transitionInvolved in succession, appraisal, or farm management decisionsLeading a legacy organization through generational changePassionate about culture, stewardship, and intentional leadershipCurious about the unseen professionals shaping rural America | — | ||||||
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