About this episode

Mark Jewell interviews Lane Kreiling about the realities of leadership in agriculture during high-pressure seasons.

Join our champion program: mark@themomentumcompany.com Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of The Intentional Agribusiness Leader , Mark sits down with Lane Kreiling, Sales Support Manager at Beck’s Hybrids, for a real-world conversation about leadership where it actually happens—on the ground, in the middle of the season, when everything is moving fast and pressure is high. Lane defines intentional leadership simply: understand your people. Know what motivates them, what challenges them, and how they operate. Leadership isn’t just about getting the job done—it’s about making sure your team can show up the right way, both at work and at home. In a role that sits at the center of logistics, customer service, and internal coordination, Lane’s job is less about moving product—and more about taking care of people. When customers are taken care of, everything else falls into place. The conversation highlights the reality of seasonality in agriculture. When spring hits, the pressure is on. Emotions run high, decisions speed up, and leaders are forced to balance urgency…

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