About this episode

Mark Jewell interviews Matthew Bartek about intentional leadership and market building in the agribusiness sector.

Join our champion program: mark@themomentumcompany.com Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of The Intentional Agribusiness Leader , Mark sits down with Matt Bartek, North American Commercial Lead at Innovative Seed Solutions, for a forward-looking conversation about intentional leadership, product development, and the future of sorghum. Matt defines intentionality with clarity: start with the end in mind. Before developing a product, building a market, or leading a team, you have to know what you’re aiming for. Without that clarity, it’s easy to move—but hard to arrive. At Innovative Seed Solutions, that mindset shows up in a unique way. As a genetics supplier, they don’t sell directly to farmers—but every decision starts with the farmer in mind. If the product improves profitability, resilience, or simplicity at the farm level, everything else in the supply chain works better. The conversation dives into what it really takes to bring a seed product to market. From breeding and research to production, supply chain, and commercial strategy, success depends on…

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