How Non-Food Franchises Build Wealth with Jon Ostenson

About this episode

In this episode, Andrew Sather interviews Jon Ostenson about the wealth-building potential of non-food franchising.

Most people hear the word franchise and immediately think fast food but franchising is much bigger than burgers and drive-thrus. In this episode, Andrew sits down with Jon Ostenson, a franchise consultant, investor, and author of Non-Food Franchising, to unpack what non-food franchising actually is and why it's become a serious wealth-building path for business owners. They break down the real advantages of franchising (product-market fit, a playbook, buying power, a tech stack, and community), how franchise due diligence works through the Franchise Disclosure Document (FDD), and why franchises can sometimes sell at higher multiples than comparable independent businesses. They also discuss funding options, what types of recession-resistant businesses people are buying today, and the biggest misconception. What You Will Learn What non-food franchising is (and why most people overlook it) Why franchises can have an edge How to evaluate a franchise using the FDD Why franchises can trade at higher resale multiples Common funding paths Timestamps 00:12 The non-food franchising twist 00:54 What non-food franchising means 01:56 Non-food franchising has been around longer than you think…

People in this episode

Host: Andrew Sather

Guest: Jon Ostenson

Topics covered

• franchising
• wealth building
• business ownership
• due diligence
• funding options

Keywords

• franchising
• wealth building
• Franchise Disclosure Document
• recession-resistant businesses
• funding options

Mentioned in this episode

Books & works: Non-Food Franchising

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