Live Research: On Holding (ONON) — Great Growth, Big Questions

Live Research: On Holding (ONON) — Great Growth, Big Questions

May 28, 2026 · 56 min

About this episode

The hosts conduct live research on On Holding, exploring its growth potential and investment considerations.

In today’s episode, Andrew and Stephen try something new: researching a company live, on-air, in real time. The company is On Holding (ONON)—a premium Swiss running and lifestyle shoe brand both hosts personally like, but don’t fully understand from an investor’s perspective. They walk through how they’d approach a high-growth stock when they’re still building conviction, using On as the case study. Along the way, they dig into On’s rapid revenue growth, valuation, and the big questions that matter most: pricing power, competitive advantage, and whether the brand’s “premium/bougie” positioning is durable. They also explore On’s “LightSpray” manufacturing tech, its shift toward direct-to-consumer (DTC) sales, retail expansion (especially in China), and the risks that come with concentration in footwear and a complex global supply chain. What You Will Learn How to research a company when you’re outside your circle of competence Why fast growth doesn’t automatically mean a great investment\ What to look for when evaluating pricing power and a real moat in a competitive category The upside and risk of shifting from wholesale to DTC, especially with customer concentration Why “cool…

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