She Runs 3 Businesses, Never Pays for Ads, and Almost Quit Today
About this episode
Melena Costello shares her journey of running three businesses without paid advertising and the challenges she faces as a single mother.
Melena Costello runs a smoke shop doing $300K a year, a food truck booked across Michigan, and a handcrafted product line built on her late grandmother's recipes. She's a single mum of three. She's never paid for advertising. And she nearly quit this morning. In this episode, Melena walks through the $250/month text system that returns $1,400 in a week, why she deliberately hires friends and family (and how she handles the hard conversations), and the product filter she uses that no business school would ever teach you. We also get into where networking actually beats paid ads, how routine holds three businesses and three kids together, and her next move into Detroit real estate. If you've ever been told you need a bigger budget to grow, this one will annoy you in the best way. _________________________________________ CONTACT JO: The Jo Show is hosted by Jo McKee, founder of McKee Creative — holistic digital marketing for small business. New episodes weekly. Feedback → give feedback to Jo: grow@mckeecreative.store Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/ Website: https://mckeecreative.store Subscribe to The Jo Show →…
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