Stop posting on social media. Do this instead.

Stop posting on social media. Do this instead.

From The Jo Show by Jo McKee

May 6, 2026 · 29 min · Episode 24

About this episode

Michele Palmer discusses effective marketing strategies for small business owners, emphasizing the inefficacy of social media efforts.

Most small business owners are spending hours every week on social media that isn't moving the needle. Marketing strategist Michele Palmer — who has run campaigns for Marriott and Ritz Carlton — explains why, and what to do instead. Michele's mantra: "champagne and caviar marketing on a Coke and Cheerios budget." In this episode, she breaks down the marketing tactics small business owners actually need, and the ones they've been wasting time on. You'll learn: - Why most small business social media is wasted effort - The first question every business owner gets wrong about their customer - Free SEO most small businesses skip (it takes ten minutes to set up) - How to use AI for content without sounding like AI - What Marriott's design lab taught Michele about launching anything - How Stanley pivoted from tradies to school mums and built a billion-dollar brand - How to push past imposter syndrome and start _________________________________________ CONTACT JO: The Jo Show is for small business owners in their first one to five years — people doing the work, wearing every hat, and trying to figure out what's actually working in marketing right now. Hosted by Jo McKee, founder of McKee…

People in this episode

Host: Jo McKee

Guest: Michele Palmer

Topics covered

  • social media marketing
  • small business strategies
  • SEO
  • AI in marketing
  • imposter syndrome
  • branding

Keywords

  • small business
  • marketing tactics
  • social media
  • SEO
  • AI content
  • branding
  • imposter syndrome

Mentioned in this episode

Organizations: Marriott, Ritz Carlton

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