About this episode

Clare Ashbrook discusses the importance of SEO for small businesses and shares her journey from TV production to running a floral business while emphasizing sustainable marketing practices.

In this episode, I’m joined by SEO specialist Clare Ashbrook for a really grounded and encouraging conversation about search engine optimisation, sustainable visibility, and helping the right people find your work online. Clare shares how she moved from TV production into running a floral business in California, and how learning SEO helped her grow that business from scratch. We also talk about what SEO actually means for small creative businesses today, especially in a rapidly changing online landscape shaped by AI and shifting search habits. This conversation explores: what SEO really is and why it matters how small businesses can improve their visibility online the foundations of good SEO creating content that feels human and authentic SEO versus paid ads sustainable marketing for creative businesses AI, search behaviour, and the future of online visibility building a business model around your strengths and capacity One thing I especially loved about this conversation is how much we returned to the idea that good SEO is not about gaming the system, but that it is about clarity, connection, accessibility, and helping the right people find you. Clare Ashbrook is an SEO…

People in this episode

Host: Yarrow Magdalena

Guest: Clare Ashbrook

Topics covered

• SEO
• small businesses
• sustainable visibility
• content marketing
• AI and search behavior
• creative entrepreneurship

Keywords

• search engine optimisation
• visibility
• local SEO
• content creation
• marketing strategies
• AI impact
• business growth

Mentioned in this episode

Organizations: California

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