The Kind Business podcast

What actually belongs on a homepage?In this solo episode, I’m sharing some practical and thoughtful guidance on homepage design for creative, caring, and values-led businesses. I talk about the real purpose of a homepage, why clarity matters so much, and how to create a website experience that feels calm, welcoming, and easy to navigate rather than overwhelming.I also walk through the structure of my own homepages, share some simple UX and accessibility principles, and offer ideas for anyone creating their own website or preparing a brief for a web designer.You are welcome to join my newsletter to hear about upcoming courses, join my free monthly spark sessions and receive the business guidance workbook over here: ⁠⁠https://pinkwellstudio.com/free/⁠⁠and you can book a feeler call over here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbThanks for listening!Love,Yarrow

In this episode of the Kind Business Show, I’m exploring pricing through the lens of economic justice and abundance.Talking about money can feel uncomfortable, especially in times like these. But avoiding the conversation doesn’t make the system fairer. Instead, it can leave us isolated, under-resourced, and unsure how to advocate for ourselves and each other.This episode is an invitation to rehumanise pricing. We’ll look at what actually goes into our work, why transparency matters, and how past experiences with money can shape how it feels to be paid. I also share practical ways small business owners can move toward more inclusive pricing models, without sacrificing their own safety or sustainability.Finally, I talk about reverse engineering pricing from your real needs, both now and in the long term, and holding the tension between enoughness and abundance with gentleness.This is not about having perfect answers. It’s about grounding pricing in lived experience, care, and community.You can learn more about working with me over here: https://pinkwellstudio.com/And you can get on the waitlist for Kind Marketing over here: https://pinkwellstudio.com/kindmarketingwaitlist/Thanks for listening!Love,Yarrow

In this episode of the Kind Business podcast, I’m joined by Sarah Cook, a creative mentor supporting tender-hearted writers and neurodivergent humans to build lives and livelihoods rooted in creativity, self-trust, and care.We talk about what creativity really is, why it matters so much right now, and how many people have been taught to believe it is something they lack rather than something they live. Sarah shares more about their own business journey, what excites them about supporting others, and how their work has evolved over time.We also explore collaboration in the age of AI, what kinds of connections feel nourishing and meaningful right now, and the deep magic Sarah sees in neurodivergence. This is a conversation about creativity as a life force, not a productivity tool, and about building work that honours sensitivity, difference, and slowness.Sarah Teresa Cook (she/they) is an autistic poet and essayist whose work explores perception, creative practice, and identity. As a creative mentor & coach, she works intimately with other writers and neurodivergent folx across genre. Her words have appeared in Rattle, Write or Die, Porterhouse Review, Oregon Humanities Magazine, and in Someone Like Me: An Anthology of Nonfiction by Autistic Writers. Based in the Columbia River Gorge, she publishes For the Birds, a Substack newsletter, and dreams of writing the “Before & After” puzzles for Wheel of Fortune.Learn more at sarahteresacook.com and sarahcook.substack.comAnd get a three months free trial to Sarah's Substack over here: https://sarahcook.substack.com/subscribe?coupon=0b08890dThank you for listening!Love,Yarrow

In this solo episode, I’m reflecting on something that feels absolutely foundational to me. The idea that our businesses need to meet our needs, not just financially, but emotionally, physically, creatively, and relationally too.Whether you’re self employed, freelancing, running a small business, or dreaming of a different way of working, this episode is an invitation to pause and listen more closely to what you actually need right now.I talk about why financial stability matters, but also why it’s not the whole picture. We explore capacity, values, and the importance of creating enough space in our lives for clarity and creativity to emerge. I share some of the places where I see people, including myself, commonly getting stuck, especially around comparison, visibility, and not fully accounting for privilege or safety needs.You can send me a question over here: https://speakpipe.com/yarrowmand explore working together at PinkWellStudio.comThanks for listening!Love,Yarrow

Hi friends,In this episode I’m talking about one of my favorite topics: the quiet magic of serving the smallest possible audience in the deepest way possible. If you’re a sensitive or introverted business owner who feels overwhelmed by marketing and the constant pressure to grow, this one’s for you.We’ll talk about what it means to let your nervous system relax around the idea of “enough.” I’ll share how you can build intimacy and depth with the people who already care about your work, instead of chasing endless visibility. We’ll look at how conversion can actually be about resonance, how slowness makes your work stronger, and why smaller communities often create the biggest impact over time.This is a gentle, permission-giving episode that I hope will help you breathe a little easier and remind you that small can be beautiful - and that in 2026 and beyond, depth really is the new growth.This concludes my 2026 series, which is an invitation to join Rooted, my three months group program starting February 1st: https://pinkwellstudio.com/rooted/Enrolment closes on January 25th, payment plans and sliding scale options are available!Thanks for listening,Yarrow