#178 Writing an About Page That Builds Trust and Connection
About this episode
This episode discusses how to write an effective about page that builds trust and connection with visitors.
In this episode, I’m continuing the web design series by talking all about one of the most personal and often most difficult pages to write on a website: the about page. Whether you’re DIY-ing your website or preparing to work with a web designer or copywriter, this episode will help you think more clearly about what an about page is actually for, what people are looking for when they visit one, and how to create a page that feels authentic, spacious, and trust-building. I talk about storytelling, user experience, values-led branding, and the balance between sharing openly while still protecting your privacy. I also share practical web design tips for structuring your about page so it works well for both people who skim and people who read every word. I also mention the wonderful work of Sophy Dale , whose approach to storytelling and messaging has deeply influenced my own websites and business. You are welcome to join my newsletter to hear about upcoming courses, join my free monthly spark sessions and receive the business guidance workbook over here: https://pinkwellstudio.com/free/ and you can book a feeler call over here…
People in this episode
Host: Yarrow Magdalena
Topics covered
- about page
- web design
- storytelling
- user experience
- values-led branding
- trust-building
Keywords
- about page
- web design tips
- storytelling
- user experience
- branding
- privacy
- authenticity
More episodes of The Kind Business podcast
- #179 How to Use Slow Summer Months to Strengthen Your Business
- #177 DIY Brand Refresh Ideas for Creative Entrepreneurs
- #176 How to Create DIY Brand Photos for Your Website and Business
- #175 Creative SEO for Small Businesses with Clare Ashbrook
- #174 The Anatomy of a Good Homepage
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