About this episode

Lauren Lee explores the latest skincare ingredient trends from in-cosmetics Korea 2025.

In Episode 269 of The Korean Beauty Show, host Lauren Lee takes you behind the scenes at in-cosmetics Korea 2025 to uncover the latest ingredient trends. From marine sponge microneedling to fermented collagen and high-performance sunscreen tech, Lauren breaks down what was real, what was marketing fluff and what might end up in your next favorite beauty product.This episode also touches on the future of beauty R&D, insights from STYLE STORY’s consultancy arm and what today’s expo floor says about tomorrow’s skincare shelf.   Access Full Show Notes for this Episode here     CONNECT WITH LAUREN Book a Consultation:  https://stylestory.com.au/pages/k-beauty-consultancy Watch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcast Follow me on Threads: https://www.threads.net/@lauren.kbeauty My Instagram: http://www.instagram.com/lauren.kbeauty Shop K-Beauty: http://www.stylestory.com.au/ Shop Jelly Ko: http://www.jellyko.com.au/ Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeauty Stay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signup Take the K-Beauty Product Quiz…

People in this episode

Host: Lauren Lee

Topics covered

• skincare ingredients
• beauty trends
• R&D in beauty
• cosmetics expo
• ingredient analysis

Keywords

• skincare
• ingredients
• beauty
• cosmetics
• trends
• R&D
• exhibition

Mentioned in this episode

Organizations: STYLE STORY

Products: marine sponge microneedling, fermented collagen, high-performance sunscreen tech, Spicules, Exosomes, Armorpheus, green coffee, ginseng, yuja, vetiver

More episodes of The Korean Beauty Show Podcast

• K-Beauty Is Growing Up: What That Means for 2026 · February 18, 2026 · 40 min
• Exposing the Worst K-Beauty Products I Tried in 2025 · January 28, 2026 · 26 min
• K-Beauty Marketing Trends That Need to Die in 2026 · January 21, 2026 · 33 min
• Why Korea Banned ‘Exosome’ Skincare Ads and What It Means for the Industry · November 12, 2025 · 36 min
• From Viral to Vulnerable: The Rom&nd Lip Tint Controversy Explained · October 8, 2025 · 37 min
• How K-Beauty is Transforming Professional Beauty (Expo Recap) · September 9, 2025 · 31 min

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