4x6 Postcards Are Crushing It in Land Investing (Here's Why)
About this episode
Logan Swanson interviews Jessey Kwong about the resurgence of direct mail in land investing and its effectiveness.
Logan Swanson interviews Jessey Kwong of Pebble about why direct mail is making a comeback in land investing, backed by platform data. They discuss how 4x6 postcards outperform larger formats, satellite images boost response rates, and focused visuals and clear problem/solution messaging improve results. The episode highlights the importance of consistent follow-up and remarketing, shows when repeat campaigns outperform the first, and explains how automation and analytics in Pebble streamline targeted mail, lead follow-up, and performance tracking. Listeners are directed to pebblerei.com/winningpostcards for a deeper dive and to landpartnerfunding.com or thelandfixer@gmail.com for funding inquiries.
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