348. More Followers Won't Make You More Money
About this episode
In this episode, Salome Schillack discusses the pitfalls of relying on Instagram followers for revenue and offers strategies for building a sustainable business.
Your follower count is growing. Your revenue isn't. And Instagram couldn't care less. 🚀 Here's the uncomfortable truth most online marketing gurus won't tell you: followers on Instagram are borrowed. The algorithm decides every single day how many of your own audience actually sees what you post. For course creators and coaches trying to build a real business, that is a dangerously shaky foundation. In Part 4 of The Good Advice Trap series, I'm showing you what to build instead — a deliberate content system with three clear jobs, a follower-to-subscriber path you actually own, and a welcome sequence that turns strangers into people who genuinely can't wait to hear from you. Plus, I'm answering a brilliant listener question about whether to ditch the algorithm grind and just run ads instead (spoiler: yes, and also no). 🔥 In This Episode: Discover why Instagram is optimizing for entertainment — and why that's working against your course business Learn the three-job content framework that stops you from asking one post to do everything at once Understand exactly when list-building ads should replace your top-of-funnel organic content Build a welcome sequence that makes new…
More episodes of The Launch Lounge Podcast
- 352. Meta Ads - What's Really Working Now Part 1
- 351. What AI Can't Do For Your Business (And What It's Actually Good For)
- 350. Passive Income Isn't Passive. Here's the Truth.
- 349. The Launch Mistake That's Costing You the Most
- 347. Content Is Not a Growth Strategy
- 346. Why Your Offer Isn't Selling (It's Not What You Think)
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