351. What AI Can't Do For Your Business (And What It's Actually Good For)

351. What AI Can't Do For Your Business (And What It's Actually Good For)

April 28, 2026 · 33 min · Episode 351

About this episode

This episode discusses the limitations of AI in business and highlights essential human elements that cannot be outsourced.

If you're using AI to write your emails, make your decisions, build your strategy and create your content, this episode might just save you two years and six figures. 🚀 There are four things AI absolutely cannot do for your course business — and most course creators, coaches and online experts are quietly outsourcing at least two of them right now without realising it. The result? Content that doesn't connect, decisions you can't defend, audiences drifting away, and a business that feels weirdly disconnected from the human running it. After managing nearly $7 million in ad spend and building my own AI assistant (her name is Ada, she's trained on 10 years of my marketing brain, and yes — she's dressed like she walked off the set of Peaky Blinders), I'm walking you through the exact line between AI as leverage and AI as a slow leak in your business. This is the final episode in The Good Advice Trap series, and honestly, AI is the perfect topic to end on. 🔥 In This Episode: The four things AI absolutely cannot do for your course business (and why outsourcing them is costing you sales) Why your audience can smell the AI sheen on your content — even when they can't name what's off…

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