352. Meta Ads - What's Really Working Now Part 1
About this episode
In this episode, Salome Schillack discusses the changes in Meta ads and how to effectively attract buyers to your email list.
Ready to stop attracting freebie seekers and start filling your email list with leads who actually buy your online course? 🚀 The Meta ads game has shifted again — and if you're still optimising for cheap clicks and high lead volume, you're quietly filling your email list with people who'll never open your emails or buy your courses. Between Apple's privacy updates and Meta's brand-new Andromeda algorithm, the platform has gone almost blind to what happens once someone leaves the news feed and lands on your funnel. In Part 1 of this Meta ads series, I'm pulling back the curtain on what I've been teaching my mentoring students and Scale with Ads beta testers about what's actually working right now — including the one performance-goal setting most course creators get wrong, and how to use Value Rules to claw back control inside Advantage Plus audiences. ✨ 🔥 In This Episode: Why the Andromeda algorithm is quietly making your ads less effective The critical difference between "Maximise Number of Leads" and "Maximise Number of Conversion Leads" How to use Value Rules to control who Meta puts your ads in front of The 60-second email-list audit that reveals if you're attracting buyers…
More episodes of The Launch Lounge Podcast
- 351. What AI Can't Do For Your Business (And What It's Actually Good For)
- 350. Passive Income Isn't Passive. Here's the Truth.
- 349. The Launch Mistake That's Costing You the Most
- 348. More Followers Won't Make You More Money
- 347. Content Is Not a Growth Strategy
- 346. Why Your Offer Isn't Selling (It's Not What You Think)
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