About this episode

Mick Spiers and Bruce Vojak discuss how innovation is fundamentally a human act driven by deep user understanding.

Want more than buzzwords and brainstorms? Mick Spiers sits down with innovation authority Bruce Vojak to explore how real breakthroughs actually happen. His message is clear: innovation is a human act first. It comes from curious people who challenge assumptions and reframe problems. From the evolution of the carrot peeler to a billion-dollar innovation at Procter & Gamble, this conversation shows how deep user understanding drives real change. Bruce also shares a practical playbook for l...

People in this episode

Host: Mick Spiers

Guest: Bruce Vojak

Topics covered

• innovation
• human-centric approach
• user understanding
• breakthroughs
• problem reframing

Keywords

• innovation
• human-centric
• breakthroughs
• user understanding
• Procter & Gamble
• curiosity
• problem solving

Mentioned in this episode

Organizations: Procter & Gamble

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