313. Rethinking Innovation: A Human-Centric Approach with Bruce Vojak

About this episode

Mick Spiers and Bruce Vojak discuss how innovation is fundamentally a human act driven by deep user understanding.

Want more than buzzwords and brainstorms? Mick Spiers sits down with innovation authority Bruce Vojak to explore how real breakthroughs actually happen. His message is clear: innovation is a human act first. It comes from curious people who challenge assumptions and reframe problems. From the evolution of the carrot peeler to a billion-dollar innovation at Procter & Gamble, this conversation shows how deep user understanding drives real change. Bruce also shares a practical playbook for l...

People in this episode

Host: Mick Spiers

Guest: Bruce Vojak

Topics covered

• innovation
• human-centric approach
• user understanding
• breakthroughs
• problem reframing

Keywords

• innovation
• human-centric
• breakthroughs
• user understanding
• Procter & Gamble
• curiosity
• problem solving

Mentioned in this episode

Organizations: Procter & Gamble

More episodes of The Leadership Project Podcast

• 326: Leadership Shifts: Embracing Change in Business with Mike Krupit · June 9, 2026 · 52 min
• 325. Leadership Is Cultivation: Creating the Conditions for Greatness with Mick Spiers · June 2, 2026 · 12 min
• 324. Brave Together: Leading Through Curiosity and Co-Creation with Chris Deaver · May 26, 2026 · 1h 9m
• 323. Neurodiversity at Work: Unlocking Hidden Strengths with Wainwright Yu · May 19, 2026 · 50 min
• 322. Communication as a Verb: Building Trust and Culture with Alejandra Ramirez · May 12, 2026 · 48 min
• 321. Beyond Strategy: Why Leadership Is A Human Challenge with Mick Spiers · May 5, 2026 · 15 min