299. How to Find the Next Big Opportunity Before Everyone Else Does | Garrett Larsson

About this episode

Garrett Larsson discusses how to identify startup opportunities in overlooked industries and the importance of founder-led sales and adaptability.

What if the biggest startup opportunities aren’t in the hottest markets, but in the “old, clunky” industries everyone else ignores? In this episode of The Learn-It-All™ Podcast, Damon sits down with Garrett Larsson, founder and CEO of Rhombus, to unpack how founders can build massive B2B companies by looking where the hype isn’t. Garrett shares why industries that don’t attract the most venture capital or media attention can still produce category-defining businesses, especially when there is a major shift in technology, go-to-market strategy, or customer behavior. Garrett also breaks down the lessons he learned across three startups, including why great products alone don’t win, why distribution may matter even more than product in the early days, and why founders must learn to sell before hiring a sales team. Damon and Garrett dig into founder-led sales, product-market fit, startup mistakes, board accountability, and how to build a leadership team that can challenge each other without letting ego wreck the company. From AI security cameras and cloud physical security to robotics, computer vision, B2B go-to-market strategy, startup culture, and the future of engineering in the…

People in this episode

Host: Damon Lembi

Guest: Garrett Larsson

Topics covered

• startup opportunities
• B2B companies
• founder-led sales
• product-market fit
• startup mistakes
• leadership team

Keywords

• startup
• B2B
• founder
• sales
• product-market fit
• leadership
• technology
• AI

Mentioned in this episode

Organizations: Rhombus

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