The Best Programmatic Marketing Strategies for Mortgage Loan Originators and Realtors | Ep. 634

About this episode

Dustin Owen and guest Marketing Mike discuss programmatic marketing strategies for mortgage loan originators and realtors, focusing on digital advertising and lead generation.

In this episode of the Loan Officer Podcast, host Dustin Owen sits down with guest Marketing Mike, alongside producer Karina "Special K", for an in-depth discussion on the power and potential of programmatic marketing specifically tailored for mortgage loan originators, real estate agents, insurance agents, and title companies. Together, they break down how professionals in these industries can leverage advanced digital advertising platforms, such as Google and Meta (Facebook & Instagram), to reach their ideal audiences and generate high-quality leads. The conversation covers practical strategies for targeting referral partners, including the use of educational webinars and value-driven content to build trust and engagement. They also dive into the mechanics of retargeting, explaining how to stay top-of-mind with prospects who have already interacted with your brand online. Throughout the episode, Dustin, Mike, and Karina highlight several key takeaways for listeners looking to implement programmatic marketing in their own businesses. They stress the critical importance of developing compelling creative assets, such as eye-catching graphics and persuasive ad copy, to capture…

People in this episode

Host: Dustin Owen

Guest: Marketing Mike

Topics covered

• programmatic marketing
• mortgage loan originators
• real estate agents
• digital advertising
• lead generation
• targeting strategies
• retargeting

Keywords

• programmatic marketing
• mortgage
• real estate
• digital advertising
• lead generation
• retargeting
• targeting strategies
• webinars
• creative assets
• niche targeting

Mentioned in this episode

Organizations: Google, Meta, Facebook, Instagram

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