About this episode

Harrison Withers discusses the implications of Indian Motorcycle's controversial advertising strategy against Harley and its impact on brand perception.

On the Lowdown 123, Harrison Withers gives us the skinny on the aftermath of Indian Motorcycle’s Harley attack ads from a few months ago that split the punters into two camps. One side praised Indian’s guns-loaded, America-first agenda while everyone else gagged on the whole affair. According to Withers, both camps missed the story. Did Indian motorcycle lose its mind or is a plan executing on schedule? Here’s a hint. The product isn’t an Indian motorcycle. It’s the company itself.  Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: ADVrider.com

Guest: Harrison Withers

Topics covered

• motorcycle industry
• advertising
• brand strategy
• consumer reaction
• American culture

Keywords

• Indian Motorcycle
• Harley
• advertising
• brand strategy
• consumer reaction

Mentioned in this episode

Organizations: Indian Motorcycle, Harley

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