Yamaha Fixes The Problem Before There Is One

Yamaha Fixes The Problem Before There Is One

August 28, 2026 · 35 min

About this episode

The episode discusses Yamaha's proactive approach to business strategy and leadership under its new CEO.

On Episode 125 of the Lowdown Radio Show, Motorcycle Global's Michael Uhlarik tells us about the quiet revolution taking place within Yamaha. Unlike certain American motorcycle manufacturers, Yamaha wasn’t bleeding cash or mired in a crisis of confidence. Yamaha makes money. And yet the CEO for the world’s second-largest motorcycle manufacturer envisioned a day when the wellbeing of the company could be at risk. Is this the sign of a millennial mastermind (the new CEO is in his 40s) or is it paranoia brought on by the instability of the tumultuous world in which we live? You be the judge. But remember this: American taxpayers were spared the weight of billions in dollars in loans because one domestic automotive CEO had the foresight to do exactly what Yamaha’s boss is doing right now. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Host: ADVrider.com

Guest: Michael Uhlarik

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Organizations: Yamaha, Motorcycle Global, American

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