About this episode

The episode discusses the failure of Damon's electric motorcycle business and insights from a former employee.

On episode 122 of the Lowdown Radio Show the topic is the star-crossed Damon HyperSport, the motorcycle that promised 200 horsepower, 200 miles-per-hour, and a 200 mile range from its electric propulsion system. 200/200/200. Catchy and easy to remember. And, seemingly, irresistible for investors, who poured tens of millions of dollars into the Vancouver startup. A startup that has now gone bust without having produced a single motorcycle. Michael Uhlarik did two stints at Damon and he’s here to share his experiences on how, and how not, to design a motorcycle company. For more lowdown on the inside of the motorcycle business, find Michael at motorcycleinsider.substack.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: ADVrider

Guest: Michael Uhlarik

Topics covered

• electric motorcycles
• startup failures
• motorcycle design
• business insights
• Damon HyperSport

Keywords

• Damon HyperSport
• electric motorcycle
• startup
• motorcycle design
• business failure

Mentioned in this episode

Organizations: Damon, ADVrider.com

Products: Damon HyperSport

Places: Vancouver

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