About this episode

Ryan Serhant discusses his real estate strategies and the impact of his Netflix show on his business.

Scott Kerr is joined by luxury real estate titan Ryan Serhant, founder and CEO of his eponymous brokerage SERHANT. He is also the star and executive producer of the hit Netflix reality series 'Owning Manhattan’. Ryan returns to the show to discuss the unique strategic framework credited to the company's rapid growth and success, and how 'Owning Manhattan' has become a global demand engine for the firm and "competency porn" for viewers. Ryan also shares his approach to leadership, accountability, and culture and highlights “The Serhant Effect” brand impact on agents' careers. As the exclusive brokerage for Mercedes‑Benz Places luxury branded residences in Miami, Ryan talks about his sales strategy for projects with existing brand equity and how virtual launches force decisions and speed. Ryan believes there's no real slowdown in top‑end New York luxury pricing, cities should be treated like corporations and the housing market is like a superhero movie. Plus: Why authentic stories move luxury real estate (and luxury brands) Featuring: Ryan Serhant, Founder and CEO of SERHANT, and Star of Netflix's 'Owning Manhattan (serhant.com, netflix.com) Host: Scott Kerr, Founder &amp…

People in this episode

Host: Scott Kerr

Guest: Ryan Serhant

Topics covered

• luxury real estate
• leadership
• branding
• real estate strategy
• media impact
• market trends

Keywords

• luxury real estate
• SERHANT.
• Owning Manhattan
• leadership
• real estate market
• branding
• sales strategy

Mentioned in this episode

Organizations: SERHANT., Netflix

Places: Miami, New York

More episodes of The Luxury Item with Scott Kerr

• S17 E07: Stuart McNeill, Founder and CEO of Knightsbridge Circle · June 2, 2026 · 29 min
• S17 E06: Debbie Propst, President of Global Retail at MillerKnoll · May 19, 2026 · 28 min
• S17 E04: Kristina Blahnik, CEO of Manolo Blahnik · April 14, 2026 · 45 min
• S17 E03: Mike Giannattasio, President of Leica Camera Americas · March 31, 2026 · 41 min
• S17 E02: Ons Gherib, SVP of Design & Construction at Belmond · March 24, 2026 · 36 min
• S17 E01: Stephanie Macleod, Director of Blending, Scotch Whisky at Bacardi · March 17, 2026 · 49 min

Explore listener stats, chart rankings, contacts and more on the The Luxury Item with Scott Kerr podcast page.