About this episode

Stuart McNeill discusses the unique business model of Knightsbridge Circle and the evolving needs of the ultrawealthy.

Scott Kerr is joined by Stuart McNeill, founder and CEO of Knightsbridge Circle, one of the most exclusive invitation-only luxury concierge firms in the world. McNeill, who founded the company in 2012 after previously launching the American Express Centurion Card Elite Service, explains how his experience at Amex inspired him to build Knightsbridge Circle as a deliberately niche, ultra‑high‑touch concierge model that caters to the ultrawealthy. He shares how an Elton John philanthropy event helped seed his initial client base of centimillionaires, the extreme anticipation of member needs required to keep them engaged (and the firm's revenue stream flowing), and the surge in young crypto- and tech-wealthy members. Stuart also unpacks why the ultrawealthy have shifted from ownership to access and bespoke, unrepeatable experiences. Plus: Why he runs Knightsbridge Circle as a capped community of around 250 members worldwide versus a scaled model. Featuring: Stuart McNeill, Founder and CEO of Knightsbridge Circle (knightsbridgecircle.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About: The Luxury Item is the leading podcast on the business of luxury, and an…

People in this episode

Host: Scott Kerr

Guest: Stuart McNeill

Topics covered

• luxury concierge
• ultrawealthy
• business model
• client engagement
• exclusive services

Keywords

• luxury concierge
• Knightsbridge Circle
• ultrawealthy
• client engagement
• exclusive experiences

Mentioned in this episode

Organizations: Knightsbridge Circle, American Express

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