How Letting Go Saved My Life—and Made My Business Stronger

How Letting Go Saved My Life—and Made My Business Stronger

August 5, 2025 · 20 min · Season 3 · Episode 12

About this episode

Jennifer Goddard shares her personal journey of facing a cancer diagnosis and how it impacted her business.

What happens when the CEO of a national marketing agency is diagnosed with one of the rarest—and deadliest—forms of breast cancer? In this powerful solo episode, IMS CEO Jennifer Goddard shares the deeply personal story of how she walked away from her business overnight, fully expecting the worst… and instead watched her team lead it to new growth. Jennifer opens up about: The moment she discovered something was wrong—and the terrifying prognosis that followedHow she made the radical decision...

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