About this episode

Jay and Daniel discuss outdated email marketing practices that hinder signups and conversions.

Are there Marketing "best practices" costing you signups? (Yes.) Jay and Daniel call out 2 email tactics that are officially dying: double opt-in + requiring a work email to access your content. Jay breaks down the data on how double opt-in loses you 30 to 40% of your list AND spikes spam complaints. Daniel makes the case for personal emails over business ones (and why gating content behind a work address tanks conversions and retargeting). Plus, a Bob the Builder origin story, 1 demoralizing dorm dresser, and why a kid's toy needs 10 tools you probably don't own.If you're a Marketer who wants to stop following rules that hurt your list, this episode is for YOU. Enjoying Bathroom Break? Follow the show and leave us a review, Daniel reads every single one and it genuinely makes his day.Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/Daniel is a…

People in this episode

Host: Daniel

Guest: Jay

Topics covered

• email marketing
• best practices
• double opt-in
• content gating
• conversion rates
• marketing tactics

Keywords

• email marketing
• double opt-in
• work email
• signups
• spam complaints
• personal emails
• content access
• conversion rates

Mentioned in this episode

Organizations: The Marketing Millennials, Workweek, LinkedIn, YouTube, Twitter

More episodes of The Marketing Millennials

• The 6-Step Framework for Naming Anything with Katie Miserany, Global Head of Marketing at SurveyMonkey | Ep. 442 · September 9, 2026 · 43 min
• How AI is Changing Email | Bathroom Break #124 · September 7, 2026 · 11 min
• 2026 LinkedIn Content Playbook with Mark Jung, Cofounder of Authority · September 4, 2026 · 39 min
• Inside Modern Sponsorships: How Brands Evaluate, Negotiate, and Activate Sports Partnerships in 2026 · September 2, 2026 · 1h 1m
• How Marketers Are Mining X for Viral Hooks (Step by Step) | Bathroom Break #123 · August 31, 2026 · 10 min
• The Secret to Non-Boring B2B Content, with Adam McQueen, Director of Product Marketing & Content at Klue · August 28, 2026 · 36 min

Explore listener stats, chart rankings, contacts and more on the The Marketing Millennials podcast page.