Jo Glynn-Smith interviews Anna Youngson about maximizing sales opportunities in the fashion industry.
Jo is joined by Anna Youngson, a retail and merchandising expert and founder of Majury Merchandising, who helps fashion founders make smarter data-led decisions to grow profit. Anna shares three ways to maximise sales opportunities: (1) know your customer, using the fundamentals of the five rights of merchandising - right product, right price, right place, right quantity, and right time; (2) always ask why and quantify results so you can learn from what sells (or doesn’t), stay ahead of shift...