Elevating the Golf League Experience - Rob Sunstrum, Founder of Smart Golf

Elevating the Golf League Experience - Rob Sunstrum, Founder of Smart Golf

June 25, 2026 · 35 min · Season 19

About this episode

Rob Sunstrum discusses how Smart Golf is transforming the golf league experience through innovative technology.

Picture this: You're an entrepreneur who just got laid off during COVID. Instead of finding another job, you take your logistics and sales background, pivot into golf tech, and go head-to-head with entrenched competitors who have deeper pockets and more market share. Why on earth would you do that? Because you found a pain point so painful that pros are practically begging you to build a solution. In this live episode recorded at the historic Stanley Thompson-designed Highland Golf Club, Colin Weston sits down with Rob Sunstrum, the founder of Smart Golf – a tournament and league scoring platform that's quietly becoming the industry's best-kept secret. From their exclusive partnership with the NGCOA Canada to being a scoring partner with Golf Canada, Smart Golf is proving that a fresh approach to technology can turn a men's league from 50 players to over 350. If you're a golfer tired of spreadsheet-powered leagues or a course operator looking to reclaim league ownership and drive F&B revenue, this episode is for you! Three Key Takeaways From Rob You'll Discover in This Episode The Power of Reclaiming Ownership  – Most golf clubs let members run their own leagues, losing…

People in this episode

Host: Colin Weston

Guest: Rob Sunstrum

Topics covered

Keywords

Mentioned in this episode

Organizations: Smart Golf, NGCOA Canada, Golf Canada

Places: Highland Golf Club

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