The ModGolf Podcast

Picture this: You're an entrepreneur who just got laid off during COVID. Instead of finding another job, you take your logistics and sales background, pivot into golf tech, and go head-to-head with entrenched competitors who have deeper pockets and more market share. Why on earth would you do that? Because you found a pain point so painful that pros are practically begging you to build a solution. In this live episode recorded at the historic Stanley Thompson-designed Highland Golf Club, Colin Weston sits down with Rob Sunstrum, the founder of Smart Golf – a tournament and league scoring platform that's quietly becoming the industry's best-kept secret. From their exclusive partnership with the NGCOA Canada to being a scoring partner with Golf Canada, Smart Golf is proving that a fresh approach to technology can turn a men's league from 50 players to over 350. If you're a golfer tired of spreadsheet-powered leagues or a course operator looking to reclaim league ownership and drive F&B revenue, this episode is for you! Three Key Takeaways From Rob You'll Discover in This Episode The Power of Reclaiming Ownership – Most golf clubs let members run their own leagues, losing control over messaging, branding, and revenue opportunities. Smart Golf helps clubs take back ownership, driving participation and giving them the tools to integrate F&B specials and sponsorship packages seamlessly. As Rob explains, a league night can double a club's midweek revenue if managed correctly. Simplicity Trumps Features – Rob's logistics background taught him that onboarding matters as much as functionality. Smart Golf's lean learning curve and short instructional videos mean even the least tech-savvy members – yes, even those "Luddites" – can post scores with ease. Their approach? Tell players what they're about to do, let them do it, and then tell them what they just did. The Canadian Built Advantage – With 350 clubs on board (75 in the U.S.) and exclusive partnerships with NGCOA Canada and Golf Canada, Smart Golf's integration with Golf Canada's handicap system is seamless. Scores post with a single click. Add in automatic email recaps, player stats, and profile pictures, and you have a product that's sticky enough to keep members coming back every single week. Three Inspiring Quotes from Rob Sunstrum "My entrepreneurial journey started right at the start of COVID... Rather than thinking about looking for another opportunity in the same role that I was running in, I realized that I had a nugget of a solid idea." "You're definitely not going to have it right on the first 50 tries. But by the 51st try, you're going to have a large group of people thinking, 'Boy, you've thought of everything.'" "We think that our program is the best in the marketplace. But not only that – our price point is lower." Episode Chapters 00:00 – Intro: The Road to Highland – Colin sets the scene for this live recording at the historic Stanley Thompson-designed Highland Golf Club, and why Smart Golf is the future of tournament scoring. 01:58 – Icebreaker: Rob's First Golf Experience – The competitive origin story that set Rob on his path, from a junior camp victory to founding a scoring platform. 03:31 – The COVID Pivot: From Logistics to Golf Tech – Rob reveals how he got laid off from DHL and turned a "nugget of an idea" into a product that pros were begging for. 07:02 – Building the MVP: Why 50 Tries Matter – The lean startup approach Rob used, from designing the minimum viable product to iterating based on real pro feedback. Scar tissue and all. 08:55 – Leagues & Ownership: The Highland Model – How Highland's men's league grew to over 350 players, why the pro shop runs it, and how F&B specials turn Wednesday into the club's busiest day. 14:35 – The Player Journey: Email Formula & Stats – Rob breaks down the "tell them what they're about to do, let them do it, then tell them what they did" formula, plus how player stats and profile pictures build community. 17:36 – From Deuce Pots to Proximities – How Smart Golf's flighted games, skins, and deuce pots evolved from pro demands, and why saying "yes" to finicky requests has become a core competency. 21:04 – Growth & Partnerships – The exclusive NGCOA Canada partnership, the Golf Canada scoring integration, and why 75 clubs south of the border are already on board. 27:42 – Simulator Expansion – How Smart Golf is testing new features with simulator facilities in the off-season – and why 90 simulators now run their leagues on the platform. 30:00 – Business Model: Annual Subscription – Rob explains why a single annual subscription (cheaper than competitors) with no paywalls or limits is the winning formula, and why they avoid ads to keep the user experience pristine. 35:21 – How to Connect – Visit smartgolfsoftware.com or email Rob directly at rob@smartgolfsoftware.com. 🔗 Resources & Links: Smart Golf Website: https://smartgolfsoftware.com NGCOA Canada: https://ngcoa.ca Golf Canada: https://golfcanada.ca The ModGolf YouTube Channel: https://www.youtube.com/@modgolfpodcast 🎧 Subscribe & Review: Enjoyed this episode? Please subscribe, leave a review, and share it with a golf course operator or league captain who needs to retire their spreadsheet for good. Join our Patreon community at www.patreon.com/modgolf for exclusive live shows, bonus content, and member-only giveaways.[ Click here](www.patreon.com/modgolf) to support The ModGolf Podcast. Special thanks to Highland Golf Club for hosting this live recording, and to Rob Sunstrum for an honest, inspiring conversation about building a better way to play competitive golf. We want to thank our partner NGCOA Canada for presenting this episode of The ModGolf Podcast! The National Golf Course Owners Association Canada (NGCOA Canada) is a not-for-profit trade association dedicated to supporting the business of golf in Canada. Representing more than 1,500 member facilities nationwide, NGCOA Canada provides advocacy, education, marketing, operational resources to help golf course owners and operators succeed, as well as philanthropic support. You can learn more and connect at https://www.ngcoa.ca/ Special Guest: Rob Sunstrum - Founder & CEO at Smart Golf.

Host: Colin Weston Guests: Del Ratcliffe (President, CourseRev.ai), Matt Wade (VP of Product, PITCHcrm), Chris Hill (CTO, CourseRev.ai) Duration: 28 Minutes In this episode of ModGolf LIVE, recorded on the show floor at the 2026 PGA Show in Orlando, host Colin Weston sits down with the leadership team behind CourseRev.ai and PITCHcrm. This isn't just a conversation about technology; it's a deep dive into the real-world challenges of getting a tradition-rich industry to adopt modern solutions. Colin is joined by Del Ratcliffe (President of CourseRev.ai & COO of Pinnacle Golf Properties), Matt Wade (VP of Product, PITCHcrm), and Chris Hill (CTO, CourseRev.ai). Together, they discuss the "secret sauce" of their tech stack - from an AI voice concierge that answers the phone to a CRM that automates marketing - and how they balance cutting-edge AI with the human touch required to train course operators. Del, bringing his 30+ years of course ownership experience, shares why he’s the "main guinea pig" for the products, how they handle the complexity of different golf course business models, and why getting a course to use the tech is harder than selling it. The team also teases the future of dynamic pricing using unstructured data and explains why AI isn't about replacing staff, but about freeing them up to create better face-to-face experiences. Are you more of a watcher than a listener? Then enjoy our video with Del, Chris and Matt on The ModGolf YouTube channel live from The 2026 PGA Show. Click on this link or the image below as we extend our podcast conversation with key takeaways and lessons learned. Key Topics & Discussion Points Live from the PGA Show: Colin introduces a "3x" interview with three guests representing two integrated companies. What is CourseRev AI? An AI-powered voice and chat concierge designed to handle tee time bookings, modifications, and general questions, taking the pressure off pro shop staff. The "Main Guinea Pig": How Del Ratcliffe’s role as a multi-course operator (Pinnacle Golf Properties) allows the tech team to build solutions that solve real, painful problems. Introducing PITCHcrm: The "oldest product" in the family (since 2012) that automates email and SMS marketing based on customer reservation history, no-shows, and behavior. The Adoption Hurdle: Why selling the software is easy, but onboarding and training staff on how to use it is the real challenge in a non-early-adopter industry. Customization vs. Scaling: How the team handles the fact that no two golf courses are alike. Chris Hill explains how they now use natural language programming to quickly customize AI rules for specific course restrictions (e.g., "no seniors after 2 PM on Saturday"). Dynamic Pricing Deep Dive: The debate among owners about surge pricing, and how CourseRev.ai integrates instantly with tee sheets to reflect pricing changes. The Tease: Chris Hill hints at new dynamic pricing strategies that use unstructured data (like weather and demand factors) in ways humans never could. Serving Different Course Types: How the technology adapts to MCOs (Multi-Course Operators) with one clubhouse vs. multiple locations spread across states. The "Robocall" Fear: Addressing the misconception that AI phone answering is like the frustrating automated systems of 10 years ago. AI & Employment: The team confirms that AI isn't eliminating jobs; it’s allowing staff to focus on high-value, face-to-face interactions in the pro shop. Measuring Success: Using AI to track KPIs, identify frequently asked questions, and help course operators improve their websites and customer service. Notable Quotes Del on the Industry: "We're still largely an industry of mom-and-pop operations out there. Change is not real easy for us to overcome, and it can be scary, too." Chris on Tech Debt: "With AI, we can actually implement that much easier rather than trying to build something really rigid and structured in code. We can just write that now in natural language." Matt on Staffing: "Everyone listening to this has probably been in a situation where you've been in the pro shop and the guy's on two phones. It's definitely not eliminating staff because then you can even get more face-to-face quality interactions." Colin on Entrepreneurship: "If you don't have challenges as a startup you need to challenge yourself more. Like me with snowboarding, if you're not falling down you're not going fast enough." Resources & Links Learn more about CourseRev.ai: https://www.courserev.ai Email CourseRev: hello@courserev.ai Learn more about PITCHcrm: https://www.pitchcrm.com Want to connect with Del? Check out his bio page to make that happen! >> https://modgolf.fireside.fm/guests/del-ratcliffe Timestamps [00:00] - Cold Open: Colin introduces the "3x" interview at the 2026 PGA Show [01:30] - Guest Introductions: Del Ratcliffe, Matt Wade, and Chris Hill [03:00] - What is CourseRev.ai? Solving the pro shop phone pressure with an AI concierge [04:45] - Del's Dual Role: The President of CourseRev.ai as the client (COO of Pinnacle Golf Properties) [07:15] - The Tech Stack Explained: How PITCHcrm integrates with CourseRev.ai for marketing automation [09:00] - The Education Gap: Why golf course owners are laggards in tech adoption and how to warm them up to AI [12:00] - Customer Success Story: *The journey from reluctance to evangelism *[15:30] - Balancing Customization & Scale: How the team handles the "mom-and-pop" nature of different courses using natural language AI [19:15] - The Human Element: Onboarding staff and using the "Notice Board" for real-time course conditions [21:45] - Dynamic Pricing: Agonizing over surge pricing and how AI uses unstructured data to predict demand [24:30] - One Size Doesn't Fit All: Differentiating tech needs for MCOs, daily fee, municipal, and private clubs [28:00] - Overcoming Misconceptions: Why this isn't the frustrating automated attendant of the past [30:00] - AI & Jobs: How automation creates more valuable face-to-face roles in the pro shop [31:15] - How to Connect: Finding CourseRev.ai and PITCHcrm online [32:00] - Wrap Up: Colin teases the "Innovators Spotlight" mini-segments coming up next Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin

In this special live edition from The 2026 PGA Show in Orlando, host Colin Weston kicks off the show with an in-depth conversation with TJ Schier Jr., Founder & CEO of SmashSwing Immersive. They dive into the evolution of TJ's groundbreaking multiplayer simulator system, the power of customer feedback, strategic partnerships with iconic brands like Atari, and the vision to redefine the indoor golf entertainment experience. Recorded amid the energy of the world's largest golf trade show, this episode is packed with entrepreneurial insights, industry trends, and a glimpse into the future of social golf. Here are three key takeaways you will discover from this conversation with TJ Schier: 1. The Future of Indoor Golf is Multiplayer & Social The traditional "one player hits, everyone else watches" simulator model is being disrupted. SmashSwing’s core innovation is simultaneous, side-by-side play for 2-24 people, transforming golf into a fast-paced, shared experience. This model reduces the intimidation for beginners, speeds up play, and creates a dynamic, energetic atmosphere more akin to a sports bar or entertainment venue than a solitary practice session. 2. True Innovation is Often a "Kit of Parts," Not a Single Invention A key entrepreneurial lesson from TJ's journey is that groundbreaking ideas don't always require inventing something entirely new. SmashSwing’s success lies in its unique combination of proven technologies—auto-tee systems, large-format screens, multiplayer gaming software—and wrapping it in a layer of licensed entertainment IP (like Atari games). This strategy of synthesizing existing concepts from different industries (golf, arcades, cinema) to solve a new problem is a powerful blueprint for innovation. 3. Listen to the Market, But Filter with a Strong Vision While TJ actively sought feedback from hundreds of potential customers, he emphasizes the critical skill of filtering out distracting "noise." Early on, many suggested he expand into soccer, hockey, or movie theaters. By staying true to the focused vision of "revolutionizing indoor golf," he was able to refine a product that genuinely serves that market's needs. The lesson: customer input is invaluable for polishing your product, but a clear, unwavering core vision is essential to avoid chasing every opportunity and losing focus. Final Takeaway: The multiplayer format reduces intimidation for new golfers, as spectators watch the engaging screen action, not the player's swing mechanics. Are you more of a watcher than a listener? Then enjoy our video with TJ on The ModGolf YouTube channel live from The 2026 PGA Show. Click on this link or the image below as Colin and TJ extend their podcast conversation with key takeaways and lessons learned that will benefit all entrepreneurs. Prior to launching SmashSwing, TJ helped ignite the growth of BigShots Golf as part of ClubCorp/Invited to be the second largest player in the golf entertainment space. The brand grew from 1 to 7 units in 20 months with a mix of corporate owned, managed and franchised locations. Want to connect with TJ? Check out his bio page to make that happen! >> https://modgolf.fireside.fm/guests/tj-schier Episode Chapters 00:00 - 01:30 | Live from the PGA Show Hallway Host Colin Weston kicks off the show amid the bustling energy of the 2026 PGA Show, introducing the first guest, TJ Schier Jr. of SmashSwing. 01:30 - 04:15 | Introducing the Multiplayer Golf Experience TJ gives an overview of SmashSwing: a large-format, multiplayer simulator that allows 2-24 players to hit simultaneously, blending competitive entertainment games with traditional driving range functionality. 04:15 - 06:45 | The Build: From Prototype to Show-Stopping Booth TJ shares the rapid progress of the last eight months, a humorous story about a logistical mishap with lost keys, and the exhilarating moment attendees realized his booth was fundamentally different from other simulators. 06:45 - 09:00 | The Vision: Speed, Scrambles & Cinematic Screens A look at the upcoming roadmap, including features that will let foursomes play a virtual scramble in 30 minutes and the vision for massive indoor "cinematic" driving ranges. 09:00 - 12:00 | Games & Partnerships: From Atari to Future IP Discussion of the strategic licensing deal with Atari (Asteroids, Space Invaders) to attract a wider audience and the long-term goal of securing major entertainment IP (e.g., Star Wars) to bring new players to golf. 12:00 - 15:00 | Filtering Feedback & The Indoor Golf Alliance TJ explains the entrepreneurial challenge of listening to customer feedback while staying true to a focused vision for golf. He also introduces the Indoor Golf Alliance, a collective sharing best practices for operators. 15:00 - 18:30 | Defining the Customer: Country Clubs & Driving Ranges A revelation about the target market: country clubs are key early adopters, using the system for revenue-generating events. Other customers include public courses and venues building large-scale indoor ranges. 18:30 - 22:00 | Advice for Entrepreneurs: Pitch, Listen, & Combine TJ's key advice for founders: master the art of clearly explaining your difference, listen to customer problems before pitching solutions, and understand that innovation often comes from creatively combining existing ideas. 22:00 - 24:30 | Creating a "Blue Ocean" & Reducing Intimidation Colin frames SmashSwing as a Blue Ocean Strategy, creating a new market. TJ highlights how multiplayer play shifts spectator focus to the screen, making golf less intimidating for beginners. 24:30 - 26:00 | How to Connect & Closing Where to find SmashSwing at the PGA Show (Booth 1213) and how to connect online. Colin wraps up the conversation. Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin Special Guest: TJ Schier - CEO/Founder at SmashSwing Immersive.

In this first episode, watch as Golf Fitness Coach Cameron Barkley runs Colin through the Titleist Performance Institute (TPI) Golf Fitness Screen at the Vancouver Golf Performance studio. https://www.vancouvergolfperformance.com/ The comprehensive 16-movement assessment reveals exactly how Colin's body is limiting his swing potential, creating a personalized roadmap for his physical development focusing on the areas that - as Cameron puts it - he "needs to clean up". Follow this authentic journey - the hard work, the breakthroughs, and the honest setbacks - as Colin works to build a stronger, more resilient game from the ground up. We created this series to serve as a blueprint for meaningful, lasting change in your own golf game. Are you more of a watcher than a listener? Then why not watch this episode on The ModGolf YouTube channel! ---> https://youtu.be/Vtxcxs_If4I or click on the image to add some video to the sounds and words. Curious to learn more about the Titleist Performance Institute Golf Fitness Screen test that Colin took? Click on the image below to learn more. Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin

What does a non-golfer who loves Radiohead and once worked in a nightclub bring to the PGA Tour? A fresh perspective that drives groundbreaking innovation. In this long-awaited conversation, host Colin Weston sits down with Devon Fox, the Senior Director of Digital Programs at the PGA Tour. After eight years of connecting on LinkedIn, they finally dive into Devon’s unique journey from NASCAR and Nike to leading digital innovation in golf. Devon shares how her initial (and only) disastrous golf experience became a strategic advantage, allowing her to ask the questions no one else would. She pulls back the curtain on building the PGA Tour's first Fan Council, the decade-long process that led to the stunning Apple Vision Pro app, and how she intentionally "worked herself out of a job" to bake innovation into the Tour's DNA. Beyond technology, Devon opens up about the deeply personal motivation behind founding the PGA Tour's LGBTQ+ employee resource group, PRISM, and her advocacy for meaningful, policy-driven inclusion. This is a story about challenging tradition, the power of process, and building a future for golf that engages every fan. Key takeaways in this episode with Devon that you will discover: "Golf Ignorance" as an Innovation Superpower: Devon explains how not being a golfer allowed her to challenge sacred traditions and ask fundamental questions that insiders might overlook, leading to truly fresh thinking in digital fan engagement. Innovation is a Process, Not a Department: Learn how Devon moved the PGA Tour from having a small innovation team to baking innovative thinking into the product development process itself, ensuring it becomes a sustainable part of the culture. Inclusion Starts with Internal Policy, Not External Marketing: Devon shares her impactful, criteria-driven approach to LGBTQ+ advocacy to create PRISM within the PGA Tour workplace, focusing first on tangible employee benefits and education before any public-facing campaigns, creating lasting structural change. Episode Chapters: 00:00 - 02:10: Introduction and a Connection Eight Years in the Making 02:10 - 04:20: Devon's First (and Only) Golf Experience: A Hot, Hungry Disaster 04:20 - 07:20: The Strategic Advantage of Being a Non-Golfer & Asking "Weird" Questions 07:20 - 11:20: Building the Fan Council & Sourcing Ideas Directly from Fans 11:20 - 13:30: Learning from the NBA and the Two Rules of Sports Tech Innovation 13:30 - 16:30: Bridging Generations: Using New Tech to Showcase Golf History 16:30 - 19:15: The Innovation Process: From Design Thinking to Working Herself Out of a Job 19:15 - 23:35: Career Journey: From Soul-Sucking Banking to NASCAR and Global Retail at Nike 23:35 - 30:40: Advocacy in Action: Founding PRISM & Driving LGBTQ+ Inclusion from the Inside Out 30:40 - 33:00: The Size and Scope of the PGA Tour Organization 33:00 - 37:00: A Decade-Long Win: The Journey to the Apple Vision Pro App 37:00 - 38:15: Fostering a Culture of Ideas: The Annual Hackathon 38:15 - END: Closing & Teaser for the YouTube Candy Taste Test Quotable Moments from Devon: On bringing an outside perspective: "I really held on to this lack of golf experience and knowledge to give me permission to ask those weird questions that nobody else would ask. It really benefited me." On the purpose of technology: "You don't just do innovation and emerging technology for the sake of doing it. It has to have some value for the fan. You have to dig deep and find out what that is." On the long game of innovation: "One win I'm really proud of is the work that led up to the Apple Vision Pro app. It's this progression of 'let's see what we require to create it and let's go get after that, then build it in and operationalize that.'" Want to see Devon's reaction to tasting Thrills, a truly bizarre Canadian "soap-flavoured" gum from the 1970s while trying to carry on a conversation with Colin? Then check out our exclusive and fun bonus segment on The ModGolf YouTube channel. Click on this link or the image below to watch. Devon Fox's bio page >> https://modgolf.fireside.fm/guests/devon-fox Beyond technology, Devon is a passionate advocate for meaningful inclusion within the sports industry. Driven by a personal commitment to creating safer, more supportive workplaces, she founded and leads PRISM, the PGA Tour’s LGBTQ+ employee resource group. Under her leadership, the group has driven substantive policy changes, including the expansion of benefits and resources, demonstrating her belief that true progress is built on internal structural change. Through her dual focus on operational excellence and human-centric culture, Devon Fox plays a pivotal role in shaping both the digital future and the inclusive ethos of the PGA Tour. Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin We want to thank Golf Genius Software who have supported The ModGolf Podcast since 2019! Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience? Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.Special Guest: Devon Fox - Senior Director of Digital Programs at the PGA Tour.

Are there golfers on your Nice List who are deserving of some holiday cheer? Our host Colin Weston is here to help, as he provides golf gift picks to stuff your stockings and slide under your tree. But how many gift suggestions should we provide from our shortlist of deserving golf startups and companies that we have featured on The ModGolf Podcast? Well, since a traditional round of golf is 18 holes long let's go with that number! Click on the images below to learn more about and/or purchase the products we cover on this bonus episode. Hole 1: GripCaddie - revolutionary golf grip cleaning tool --> https://gripcaddie.com/ Hole 2: Grooveit - "The Wet Club Scrub Brush" --> https://grooveitbrush.ca/collections/shop-now Hole 3: Method Golf Co. - Magnetic Golf Accessories --> https://methodgolfco.com/ Hole 4: The Tee Clip - Handcrafted tee holding accessory Use coupon code "MODGOLF" to save 20% off a single item --> https://theteeclip.com/ Hole 5: The Links Diary - Golf storytelling that celebrates the soul of the game through words from the fairways of Scotland. A beautifully crafted magazine with new volumes released three times a year --> https://www.thelinksdiary.com/ Hole 6: Back 2 Basics Golf - Short Game Essentials Bundle Use coupon code "MODGOLF" to save 20% off a single item --> https://back2basics.golf Hole 7: PureOne - PureGrip Training Club --> https://pureonegolfshop.com Hole 8: Perfect Practice - indoor putting mats --> https://perfectpractice.com Hole 9: Swingtweaks - Personalized golf swing analysis and feedback app --> https://app.swingtweaks.com Hole 10: V1 Sports - The V1 Golf App --> https://v1sports.com Hole 11: ODIN Golf - Premium X1 Golf balls --> https://www.odin-golf.com/ Hole 12: Dormie Workshop - Handcrafted leather headcovers --> https://www.dormieworkshop.ca/ Hole 13: Zero Friction - synthetic & cabretta leather high performance golf gloves --> https://zerofriction.com/ Hole 14: Garsen Golf - customized putter grips --> https://garsengolf.com/collections/shop Hole 15: 36 A Day Golf Co. - ModGolf hats and hoodies --> https://36aday.com/products/modgolf-the-reegs Hole 16: Feetures - high performance athletic socks --> https://feetures.com/ Hole 17: Handsome Bogey - fun and fashionable men's golf polo shirts --> https://handsomebogey.com/ Hole 18: Levelwear - Men's and women's golf belts --> https://ca.levelwear.com/collections/mens-belts

Warning: the topic of suicide is discussed during this episode of The ModGolf Podcast. This is more than a story about golf; it's a story about how a single moment, a single community, a single purpose can pull someone back from the brink and empower them to save others. Listen to this full episode with Jonathan to discover: The Therapeutic Power of a Single Shot: Jonathan explains how the intense, fleeting focus required to hit a golf ball can break the cycle of traumatic "thought traps" and provide a unique form of mental therapy. Building a "Technical School" for Golf & Life: Learn about Jonathan's vision to create a comprehensive pathway for veterans and first responders. Not just to play golf, but to build careers in the industry as players, caddies, clubhouse staff, and agronomy crews. From Isolation to Community: Hear how the Warrior Golf Academy is intentionally designed to combat the #1 killer—isolation—by creating a tight-knit, supportive community that replicates the camaraderie of military and first responder teams. Episode Chapters: (01:15) Introduction: The Transformative Power of Golf (01:54) Jonathan's Story Begins: A Descent into Darkness (07:24) The Turning Point: A Divine Intervention (10:23) The Road to Recovery: Costa Rica and a Return to Golf (13:50) The Birth of a Mission: Founding the Warrior Golf Academy (17:55) Discipline on the Course vs. the Battlefield (22:58) Filling the Gaps: A New Model for Veteran Support (27:05) Stories of Transformation: The Ripple Effect of Hope (31:45) Creating Community: Indoor Simulators and Local Events (34:05) The Ripple Effect on Families and Communities (37:12) The Future Vision: Scaling Hope and Building a "Golf Technical College" (41:39) A Message to Those Struggling: "You Are Not Alone" (43:22) How to Get Involved and Support the Mission Quotable Moments from Jonathan: On Purpose: "What people are looking for in this life is belonging and purpose. If you don't have those, then you don't have that will to want to live." On Golf as Therapy: "It's really just that extreme focus for the few seconds it takes to hit the golf ball and then you don't have to think about anything. It helps me get out of my own way." On His Mission: "My vision for Warrior Golf Academy is to reach at least one person and save their life. If I could do that, then everything I've done is worth it." Are you more of a watcher than a listener? Then enjoy our video with Jonathan on The ModGolf YouTube channel. Click on this link or the image below to watch. Jonathan Sessa's bio page >> https://modgolf.fireside.fm/guests/jonathan-sessa Jonathan Sessa is a US Army veteran and the Founder & CEO of the Warrior Golf Academy, a nonprofit organization dedicated to saving lives and rebuilding purpose for veterans and first responders. His journey is a profound testament to post-traumatic growth. After his military service, Jonathan faced a profound period of darkness, grappling with the physical pain of service-connected injuries, the grief of personal loss, and the isolation that led him to the brink of suicide. His path to healing began with a powerful personal intervention and a transformative period in Costa Rica, where he rediscovered golf not just as a game, but as a therapeutic tool for mental wellness and a catalyst for his new mission. Driven by his own experience, Jonathan founded the Warrior Golf Academy to create the supportive community he found lacking. His vision extends far beyond teaching the golf swing. He is building a comprehensive "technical school" for the golf industry, providing veterans and first responders with the skills and connections to build careers as players, caddies, club managers, and agronomy staff. By focusing on belonging, purpose, and tangible career pathways, Jonathan's work directly combats the isolation that leads to the tragic statistic of "22 a day." Today, Jonathan leads a growing movement from the Academy's home in Fort Lauderdale, Florida. He is a certified PGA HOPE instructor and a passionate advocate for leveraging the game's unique disciplines—focus, patience, and incremental improvement—to rewire the mind and heal the spirit. His work ensures that those who have served their country have a welcoming community they can return to, proving that our deepest wounds can indeed become the source of our greatest purpose. Connect and Support the Mission You can learn more about Jonathan and the incredible work of the Warrior Golf Academy, including how to get involved, donate or access their resources at their website: https://warriorgolfacademy.com/ If you or someone you know is struggling, please reach out for help. In the US, you can call or text the 988 Suicide & Crisis Lifeline. We also encourage you to reach out to Heads Up Guys for mental health resources, tools and support. Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin We want to thank Golf Genius Software who have supported The ModGolf Podcast since 2019! Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience? Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.Special Guest: Jonathan Sessa - Founder of The Warrior Golf Academy.