Top Challenges of Running a Fitness Business in 2024

Top Challenges of Running a Fitness Business in 2024

June 16, 2026 · 55 min

About this episode

Rick Richey discusses the challenges of running a fitness business in 2024 with colleagues Wendy Batts and Ken Miller.

Welcome to a special crossover episode! Join renowned fitness expert and “NASM CPT Podcast” host Rick Richey, as he sits down with long-time NASM colleagues, and close friends, Wendy Batts and Ken Miller on the award-winning "Random Fit" podcast. 🎧 What You'll Discover in This Episode: · Behind the Mic: Dive into the challenges and creative process behind the NASM CPT Podcast, from content creation to audience engagement. · Success as a Fitness Professional: Learn how Rick balances running multiple businesses—gyms, recovery studios—and his personal training clients while remaining a top educator in the fitness space. · Industry Evolution: Hear Rick’s take on the biggest shifts in fitness, like the rise of virtual training and recovery science, plus the renaissance of kettlebells. · Secrets to Trainer Excellence: Discover what separates a good trainer from a great one in today’s evolving wellness industry—and why connection, basics, and lifelong learning matter most. · Entrepreneur Insights: Rick opens up about the realities of gym ownership, including the often-overlooked pitfalls and practical advice for personal trainers hoping to start their own facility. · The Future of…

People in this episode

Host: Rick Richey

Guests: Wendy Batts, Ken Miller

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Organizations: NASM, Random Fit

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