
3 Big Announcements from Google This Year (Episode 515)
From The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing by Chris Schaeffer, Certified Google Ads Specialist
June 1, 2026 · 27 min · Episode 515
About this episode
Chris Schaeffer discusses three significant announcements from Google regarding Google Ads and their implications.
Today Chris Schaeffer is talking about three big announcements that Google has made about Google Ads and why they should matter to you. We're talking about the upcoming "upgrade" from DSA to AI Max. Also the big push to get ads in the AI mode of Google. And using AI Max for Shopping campaigns. All of this and more in today's podcast show! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com
People in this episode
Host: Chris Schaeffer
Topics covered
- Google Ads
- AI in advertising
- Digital marketing
- Shopping campaigns
- Google announcements
Keywords
- Google Ads
- AI Max
- DSA
- Shopping campaigns
- digital marketing
Sponsors
Opteo
Mentioned in this episode
Organizations: Google, Paid Search Podcast
Products: AI Max, DSA, Shopping campaigns
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