Should You Exclude by Age & Income Demographics? (Episode 512)
About this episode
The episode discusses the implications of excluding traffic based on age and income demographics in Google Ads.
Do you know how Google determines the age, gender, and income of your paid traffic? Well that's an important question to ask! In today's podcast we discuss why you should not exclude traffic based on obscure demographics that have no real analytical weight in the performance of your account. Don't settle for the chicken nuggets of PPC, pull up a chair and enjoy the real meat being served. Let's talk about that! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://w...
People in this episode
Host: Chris Schaeffer
Topics covered
- Google Ads
- demographics
- PPC
- online marketing
- traffic analysis
Keywords
- Google Ads
- age demographics
- income demographics
- PPC
- traffic performance
Sponsors
Opteo
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