About this episode

Liz Wolf and Lauren Stapleton discuss their award-winning stationery brand, Wolf & Wren, and the unique friendship that drives their designs.

What goes into a Louie Award-winning Card of the Year? In the case of Wolf & Wren Press, every design grows from the 30-year friendship of co-founders Liz Wolf and Lauren Stapleton. That precious connection, born in middle school, is the kind where one finishes the other's sentences ... and the other picks right up on the story! I's at the core of every design Wolf & Wren prints — including their winning pet sympathy card that from first glance honors both the love and grief of these companionships. While their cards connect and uplift those separated by emotional and physical distances, Liz and Lauren also actually live far apart. Liz designs and illustrates the range while also working an art teacher in Rockford, Illinois, while Lauren does the printing and everything else that goes into running the Wolf & Wren stationery shop in Longmont, Colorado — some 946 miles away. While every house of stationery tends to take a distinctive approach to running its brand these days, that of Wolf & Wren is completely unique. Our chat covers not just the origins of Wolf & Wren, but where they see themselves — and the stationery community — evolving. Every house of stationery takes a…

People in this episode

Guests: Liz Wolf, Lauren Stapleton

Topics covered

• stationery design
• friendship
• business evolution
• art education
• emotional connection

Keywords

• Louie Award
• card design
• Wolf & Wren
• stationery
• friendship
• art teacher
• printing

Mentioned in this episode

Organizations: Wolf & Wren Press

Places: Rockford, Illinois, Longmont, Colorado

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