About this episode
Monika Brandrup and George White discuss the innovative approaches of UWP Luxe and the evolution of the pop-up card market.
Recently I hosted Wolf & Wren Press' Lauren and Liz, who just won the Louie Award for the Card of the Year. But there are actually two divisions of Card of the Year, $5.50 and above and $5.50 and below. Wolf & Wren took the below slot, while UWP Luxe took the above $5.50 slot with their fabulous tea-themed birthday creation that must be experienced in life to be fully appreciated.* That's because UWP Luxe is a pop-up card company, and while this market has gotten more crowded of late, UWP Luxe — as well as its sister companies Up With Paper and Jumping Jack Press — consistently takes a cutting-edge approach to not just stationery, but the entire pop up category as well. Pop-ups take the expected and turn it on its ear, and my guests Monika Brandrup, EVP and Creative Director, UWP and UWP Luxe, and George White, who was president at Up With Paper for many years but is now CEO of its parent company, CM Paula, discuss the evolution of their brands and the category as a whole. How exactly does this brand put the ship in the bottle, over and over in different formats, with extraordinary results every last time? *Please note: The Louie Award for Card of the Year was NOT a cat-a-rific…
People in this episode
Guests: Monika Brandrup, George White
Topics covered
- pop-up cards
- stationery design
- award-winning brands
- creative direction
- market evolution
Keywords
- UWP Luxe
- pop-up cards
- Louie Award
- stationery
- creative design
Mentioned in this episode
Organizations: UWP Luxe, Wolf & Wren Press, Up With Paper, Jumping Jack Press, CM Paula
Books & works: Card of the Year
More episodes of The Paper Fold
- Ray Wu of Ferris Wheel Press · May 29, 2026 · 45 min
- Erin Dayhaw · May 5, 2026 · 46 min
- Carissa Potter of People I've Loved · March 24, 2026 · 46 min
- Mark Woodman of Mark Woodman Design · February 25, 2026 · 1h 5m
- Rachel Kroh of Heartell (2 of 2) · December 18, 2025 · 49 min
- Rachel Kroh of Heartell (1 of 2) · November 25, 2025 · 51 min
Explore listener stats, chart rankings, contacts and more on the The Paper Fold podcast page.