
The Paper Fold
by Evergreen Podcasts
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From 13 epsHosts
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Recent episodes
Nicole Couto of Couto & Co.
Sep 2, 2026
48m 06s
Vanessa Harnik of Notes & Queries
Jul 29, 2026
40m 03s
Katelyn Woolley of The Noble Paperie
Jul 8, 2026
47m 02s
Ray Wu of Ferris Wheel Press
May 29, 2026
44m 35s
Erin Dayhaw
May 5, 2026
45m 56s
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Resolving iTunes ID\u2026 if this persists, the podcast may not be indexed on Apple Podcasts.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 9/2/26 | Nicole Couto of Couto & Co. | It's kind of chic to be niche famous — and that perfectly describes my guest, Nicole Couto of Couto & Co. She was one of the founders of 2021 Co. That New England brand enjoyed a stellar stationery rise in a few very short years, creating customized finds for Tommy Bahama, Anthropologie and most recently L.L.Bean — and even collaborating with Jennifer Love Hewitt to bring the Holiday Junkie range to life. While that trio has already dropped into The Paper Fold, Nicole now returns solo, new Substack in tow. So, what led this reluctant consultant to walk away from what she built — and how is she helping gift and stationery businesses access the money they are leaving on the table? Nicole and I recorded just after the NY NOW and Shoppe Object summer markets, so we also have lots of thoughts on trade shows, design directions — and building authentic brands that truly resonate. Whatever your path in paper, it will become clearer after hearing our chat! Learn more about your ad choices. Visit megaphone.fm/adchoices | 48m 06s | ||||||
| 7/29/26 | Vanessa Harnik of Notes & Queries | You have doubtless seen Little Free Libraries in your neighborhood — well, my brilliant guest today has reconfigured the concept for greeting cards and postcards. For 30 years, Vanessa Harnik has worked alongside her dad Alan running Notes & Queries — which sources and brings fantastic European stationery to American shores. Earlier this year, I named Vanessa a Maker to Watch in 2026 at Stationery Trends — and felt even better about that choice once I learned she had invented The Note Nest. These illuminated dwellings are full of paper treasures to discover one at a time. On any given day, that may include unused cards to send, writing prompts, pre-stamped postcards — even anonymous notes of encouragement! Right now there's only two of these small houses of stationery in existence, both located in Notes & Queries' stomping ground of Baltimore. However, working with their local nonprofit makerspace Open Works, they have created 10 note nests for FREE — all that's needed is willing proprietors! Or, purchase a blueprint for $20 and truly make this house your own. In a digital world that moves at dizzying lightning speed, The Note Nest invites us to slow down, write down our thoughts, and connect authentically, for posterity — one handwritten message at a time. As such, a neighborhood Note Nest may well be just what the world needs right now. Learn more about your ad choices. Visit megaphone.fm/adchoices | 40m 03s | ||||||
| 7/8/26 | stationerymental health+4 | Katelyn Woolley | The Noble PaperieStationery Trends | Instagram | NICU cardsinfertility cards+4 | — | 47m 02s | ||
| 5/29/26 | stationeryfountain pens+3 | Raymond Yu | Ferris Wheel PressHarry Potter+3 | — | Ferris Wheel Pressfountain pens+3 | — | 44m 35s | ||
| 5/5/26 | stationerysocial media+3 | Erin Dayhaw | TikTokNY NOW+1 | — | stationery makersTikTok algorithm+3 | — | 45m 56s | ||
| 3/24/26 | stationerydesign+4 | Carissa Potter | People I've LovedFacebook+9 | — | stationerygifts+5 | — | 45m 32s | ||
| 2/25/26 | color trendsdesign+3 | Mark Woodman | Mark Woodman DesignPantone Color Institute+2 | — | colordesign+3 | — | 1h 05m 26s | ||
| 1/14/26 | pop-up cardsstationery design+3 | Monika BrandrupGeorge White | UWP LuxeWolf & Wren Press+4 | — | UWP Luxepop-up cards+3 | — | 43m 30s | ||
| 12/18/25 | sustainabilitystationery design+3 | Rachel Kroh | Heartell PressHeartell | — | sustainabilityrecycled paper+3 | — | 49m 04s | ||
| 11/25/25 | greeting cardsgrief+5 | Rachel Kroh | Heartell Press | Brooklyn | greeting cardsHeartell Press+5 | — | 51m 08s | ||
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| 10/28/25 | stationery designfriendship+3 | Liz WolfLauren Stapleton | Wolf & Wren Press | Rockford, IllinoisLongmont, Colorado | Louie Awardcard design+5 | — | 52m 25s | ||
| 9/30/25 | stationerycommunity+3 | Victoria Kirst | washi tapestickers+1 | — | stationeryjournaling+5 | — | 43m 50s | ||
| 8/27/25 | stationeryanalog tools+4 | Victoria Kirst | Pouch StudioEvergreen Podcasts | — | stationeryzine+5 | — | 40m 29s | ||
| 7/24/25 | greeting cardsdesign+4 | Vicky Barone | Barone & Co.Papyrus+2 | — | greeting cardsVicky Barone+4 | — | 1h 10m 26s | ||
| 6/30/25 | creativitybusiness challenges+3 | Anna Bond | Rifle Paper Co.Evergreen Podcasts | — | Rifle Paper Co.Anna Bond+4 | — | 34m 47s | ||
| 5/30/25 | Anna Bond of Rifle Paper Co. | In 2009, freelance illustrator Anna Bond and her musician husband Nathan debuted Rifle Paper Co. to the trade in a double booth buried deep in the back aisles of the National Stationery Show. They were but one of dozens upon dozens of small (often forgotten) stationery brands showing there, but in Rifle's case, a stationery, gift and lifestyle star was born those five days in May. Rifle's dizzying trajectory into the collective American design unconscious was singularly dramatic, with Anna's signature hand-painted artwork and vibrant color palette having headlining collaborations over the years with Keds, Target and Pottery Barn Kids, among seemingly countless other high-profile brands. Meanwhile, every stationery maker setting up shop dreams of a similar ascent. Still, at the core of every Rifle offering remains the brand's tagline: 'We create moments of unexpected beauty in the real world.' So when I was given the real-world opportunity to interview Anna — now Rifle CEO — of course I had questions! In this, part one of two, we discuss Rifle's humble origins, how Anna differentiated it from the very start, dealt with imitators over the years, and grew the brand alongside Nathan as they simultaneously grew their own family. With five young children and an ever-growing brand and body of work, Anna's strategy of success may surprise you as much as it did me! Learn more about your ad choices. Visit megaphone.fm/adchoices | 37m 41s | ||||||
| 4/23/25 | Sally Diguette (2 of 2) | Don't miss Part 2 of my chat with type A über-creative Sally Diguette! In Sally's role as specialty buyer for Anthropologie, the merchandise she painstakingly sources from small, quirky makers are often where the brand's fans find the connection and community they seek as they shop. Sally honed this expertise at Atlanta's Citizen Suppy, an artisan marketplace that showcases handmade goods, clothing, and standout finds from independent makers. Sally joined the Ponce City Market venue at its inception in 2017 to build all operations — and then heralded it through COVID, finessing her skill set all the more. These lessons and skills are put to great use in her independent consultancy — and we close discussing the types of challenges we see our small maker clients grappling with, and our approaches to solving them. Finally, epistolary lovers will be utterly knocked out by Sally's precious Nerd Note — it's definitely Anthropologie shelf-worthy! Learn more about your ad choices. Visit megaphone.fm/adchoices | 29m 07s | ||||||
| 3/27/25 | Sally Diguette | This Type A über-creative wears a lot of hats, every last one of them impressive and fabulous. Sally Diguette is a specialty retail buyer for Anthropologie, tasked with buying in the stationery and related gift and home categories, as well as spearheading collaborations such as Papier x Anthropologie. But Anthropologie is also where many a small maker gets her first big break — even if it's just one greeting card on its enormous website. Not only does Sally undertake the enormous task of selecting each maker to tell certain trend stories across every inch of Anthropologie retail space (both actual + virtual), she also offers consulting services to help brands get shelf-ready. Sally and I delve into defining the Anthropologie magic — and the nuts and bolts of generating it. How does she navigate the overstimulation of trade shows to ascertain the trend stories to fill store shelves? What catches Sally's eye — and what are the design must-haves on a given product? With that kind of perspective and drive, I was thrilled to have audience with her here, and accordingly, this is the first of two episodes of our interview! Learn more about your ad choices. Visit megaphone.fm/adchoices | 34m 09s | ||||||
| 2/20/25 | Catherine Hildner of KMB/Shade Tree Greetings | For many in our community, running a stationery brand turns out to be but a single milestone on an incredible larger journey. That's the case with Catherine Hildner of Kitty Meow Boutique, now a part of Shade Tree Greetings. Over the past several years, this dynamo — also my guest in episode 20 — not only established her own brand, she also helped create the Ultimate Product Party series of events and podcasts to empower other product-based creatives (mostly women) to bring their own visions to life. But part of being a smart entrepreneur is knowing when it's time to move on. And in Catherine's case, it turns out that I actually helped jumpstart the process just over a year ago, at the February edition of NY NOW 2024. Tune in to hear this fantastic tale and what's next for Catherine! Learn more about your ad choices. Visit megaphone.fm/adchoices | 39m 03s | ||||||
| 1/22/25 | Susan January | How better to kick off January 2025 — and the eighth season of this podcast — than with a visit from this bona fide industry legend? While Susan January has been at the helm of Leanin' Tree, a mid-sized Colorado house of stationery, for over a quarter century, she has also served as president of the Greeting Card Association, from 2011 to 2013. More recently, she spearheaded a team of women from across generations to debut Willow & Ivy, a boutique brand devised solely for our times — and the women navigating them. With such an illustrious career under her stylish belt, Susan's perspective on the greeting card category is unparalleled. Our discussion delves into how diverse, rich voices — from Emily McDowell to The Noble Paperie to Colleen Harrington to many, many others — have united to create a dynamic marketplace awash with offerings that authentically speak to today's discerning greeting card audience. In this forum, ideally no one should feel isolated — all that's required is the right card in the right card sender's hands. Meanwhile, the distinctive path upon which Willow & Ivy was brought to exquisite life enabled it to truly reflect the 21st-century woman's shared experiences, dreams, and needs, regardless of generation, as it seeks to connect us. Whatever you already know about greeting cards and stationery, prepare to have your perspective tweaked, courtesy of this month's five-star guest. Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 05m 16s | ||||||
| 12/18/24 | Michele Ferron of Good Tuesday | How does what began as a pandemic pastime become the UK's first stationery B Corp? For Michele Feron of Good Tuesday, her sustainable brand came to life in 2020 on Etsy as Once Upon a Tuesday. Her then-eight-year-old daughter Flora created the name, but as this color-driven Cornwall brand grew, Michele realized a big evolution was in order. However, the rebranding paled next to becoming a B Corp. Michele shares how the transition is far more than an icon to place on one's site — it represents a dramatic change in perspective to every conceivable area of her business. While all Good Tuesday merchandise was always 100% recycled, the transition entails a fresh emphasis on employees, environmental footprint, waste management, sourcing materials, ethical and transparent practices, customer service, impact on local community and involvement in social causes. Thus as Michele sagely points out, receiving the official the designation only represents the first chapter of many positive changes, some small, some large, but all together they represent a complete transformation. You become a B Corp, she explains, and it becomes you. Michele gives a colorful glimpse into the ever-growing B Corp community — and plenty of inspiration for other stationery makers on this side of the pond to consider taking the plunge as well! Learn more about your ad choices. Visit megaphone.fm/adchoices | 33m 36s | ||||||
| 11/26/24 | Michele from Meant to be Calligraphy & Amy from Penny Post | Since its premiere seven seasons ago, the Netflix reality show Love is Blind has only tightened its grasp on pop culture. According to Nielsen, Americans watcher over 1.1 billion million minutes of the most recent season of this will-they or won't-they get married show, set in Washington, D.C. — and that doesn't include infinite video discussions and gossip on social media. While those can get somewhat seamy, the season's fan favorite couple, Taylor and Garrett, put an enormous national spotlight on how stationery, correspondence and calligraphy can connect, capture and elevate a relationship, now and forever — with a little help from their local paper nerd friends, that is! In episode 10, the engaged couple had a televised calligraphy lesson at Old Alexandria's Penny Post, owned by Amy Rutherford and taught by Michele Hatty Fritz of Meant to Be Calligraphy. Predictably, the segment detailed the gorgeous art of calligraphy, presented through Michele's most capable hands. Surprisingly, the discussion delved into how Taylor and Garrett's practice of leaving notes for one another not only kept them connected to each other, but also honored departed family members who did the same thing. The concept was so meaningful to them, they decided during filming to actually have what is perhaps the world's first letter-writing station at their wedding — and of course only, Michele could run it! Both Amy and Michele take listeners behind the scenes of this larger-than-life experience. From prepping the cozy shop for shooting, to stuffing crew members in its ADA accessible bathroom, from selling the crew stationery after shooting ended for the day, to that nuptial letter-writing station viewers were never shown, they spill it all! It all begs the larger question, could we be seeing a resurgence in stationery? Learn more about your ad choices. Visit megaphone.fm/adchoices | 52m 38s | ||||||
| 10/29/24 | Tyler McCall of Paper & Pencil AND Chicago Stationery Fest | As the economy flounders and the election cycle drags on, many makers and retailers in the stationery space are simply navigating their way through the best they can so that their businesses survive the downturn. But stationery success stories still happen! Tyler McCall and his husband and business partner Eric Campbell have been on an upward trajectory since opening their 400-square-foot shop in the Andersonville neighborhood of Chicago, Paper & Pencil, in May 2023. The two built the highly curated Paper & Pencil on their own terms, and when attending the New York markets for the first time in Winter 2024, the first kernel of Chicago Stationery Fest was planted. Happening March 22 and 23, 2025, this consumer-facing event may just break down the "trade-only" wall to let paper nerds in the wild experience the magic that the stationery trade has privately enjoyed for decades. While Chicago Stationery Fest is just one of several similar events popping up around the country, its springtime dates also lend itself to wholesale buying that for this category has always occurred in that specific window. It all begs the question, are we are on the verge of a stationery renaissance? Learn more about your ad choices. Visit megaphone.fm/adchoices | 51m 30s | ||||||
| 9/30/24 | Leatrice Eisman of the Pantone Color Institute | For the past quarter century, the Pantone Color Institute has grabbed headlines each December with its Color of the Year (COTY) announcement. Each selection is carefully formulated to reflect our global culture, expressing the zeitgeist through the dynamic language of color. Peek behind the curtain as I host the incredible Leatrice Eiseman, executive director of the Pantone Color Institute. Lee generates each COTY, and also teaches color forecasting to burgeoning gurus at The Eiseman Center for Color Information & Training in Tucson, Arizona. Recognized by Fortune Magazine and The Wall Street Journal as one of the most influential people in the world of color, Lee actually galvanized the entire COTY concept by first devising the Color of the Millennium back in 1999. Lee examines what goes into each last selection, perhaps providing a hint into the 2025 COTY. While the goal of the entire COTY program is to help better understand the power of color, our discussion will leave you reevaluating what you thought you understood about this most important communication tool, whose message has the potential to cross genders, generations, and geographies. Learn more about your ad choices. Visit megaphone.fm/adchoices | 38m 08s | ||||||
| 8/29/24 | Amanda and Susan of Golden Gems | Golden Gems was brought to life in a St. Louis living room by sisters Susan Logsdon and Amanda Helman. Despite these humble beginnings, this brazen lifestyle brand distinguished itself right out of the wholesale gate, buoyed by its larger-than-life mission to inspire us all to live life unapologetically, on our own terms. Thus at trade shows, it was impossible to miss this colorful, pithy array of stationery and gifts emblazoned with empowering phrases like "Not Here For You" or "Take Up Space." Meanwhile its free giveaway — hot pink totes warning of "Cool Sh*t Inside" with a catalog tucked within — brilliantly served as mobile market advertising, enticing attendees to track down that booth for themselves. (Their booth, by the way, won Best Booth at Las Vegas Market in July.) In addition to its wholesale business, Golden Gems is also conquering St. Louis with three retail destinations, as well as Hidden Gem, its "one of a kind dive disco bar" just two doors down from its flagship. This is more than just a locale for fans to immerse themselves in the brand with a cocktail; events like 'Toxxed and Tatted' offer tattoos, piercings, tooth gems and even botox on a first-come, first-served basis. Creating instant community and camaraderie at any locale, along with a big dose of giving back, seems to come as naturally to Susan and Amanda as their brilliant messaging. Listen in to experience learn how they built their precious brand, and you'll experience a taste of that heady Golden Gems magic for yourself! Learn more about your ad choices. Visit megaphone.fm/adchoices | 36m 35s | ||||||
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