About this episode

Desirée Adams discusses how to effectively market a wedding planning business using long-form content to build trust with clients.

Text the Wedding Planning Hotline Most wedding planners think marketing is about posting more — but the planners attracting luxury clients are doing something very different. In this episode of The Planner’s Edit, Desirée Adams breaks down how to market a wedding planning business using long-form content that builds trust over time. She shares how blogging, podcasting, and email have shaped her business over the last seven years, and why different long-form platforms serve different roles dep...

People in this episode

Host: Desirée Adams

Topics covered

• marketing
• wedding planning
• long-form content
• luxury clients
• blogging
• podcasting
• email marketing

Keywords

• luxury clients
• trust building
• content marketing

Mentioned in this episode

Products: blogging, podcasting, email

More episodes of The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

• 222 | The Myth of “Doing It All Yourself” (and the branding mistakes that come with it) · April 20, 2026 · 22 min
• 221 | Building and Using Standard Operating Procedures in Your Wedding Business · April 13, 2026 · 25 min
• 220 | My 5 Favorites Systems & Tools for Wedding Inquiry Management · April 6, 2026 · 30 min
• 219 | 5 Hot Takes on Wedding Planner Branding: What the Industry Keeps Getting Wrong · March 16, 2026 · 20 min
• 218 | The Hidden Costs of Rebranding Your Business (What Nobody Told Me Before I Did It) · March 9, 2026 · 23 min
• 217 | Wedding Branding: Words, Imagery, & Positioning for High-End Clients · March 2, 2026 · 27 min

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