218 | The Hidden Costs of Rebranding Your Business (What Nobody Told Me Before I Did It)
About this episode
Desirée discusses the hidden costs of rebranding a wedding planning business, sharing her personal experience and insights.
Text the Wedding Planning Hotline Thinking about rebranding your wedding planning business? Before you reach out to a designer or start pinning to a mood board, there are some costs you need to know about, and they go far beyond the invoice. In this deep dive episode, Desirée shares the real numbers from her own rebrand: 147 hours of work spread across nearly a year. She also gets honest about the two costs that don't show up on any invoice. If a rebrand has been on your mind, this episode wi...
More episodes of The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)
- 222 | The Myth of “Doing It All Yourself” (and the branding mistakes that come with it)
- 221 | Building and Using Standard Operating Procedures in Your Wedding Business
- 220 | My 5 Favorites Systems & Tools for Wedding Inquiry Management
- 219 | 5 Hot Takes on Wedding Planner Branding: What the Industry Keeps Getting Wrong
- 217 | Wedding Branding: Words, Imagery, & Positioning for High-End Clients
- 216 | Post-Engagement Season Marketing for Wedding Planners
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