219 | 5 Hot Takes on Wedding Planner Branding: What the Industry Keeps Getting Wrong
About this episode
Desirée Adams discusses common branding mistakes that prevent wedding planners from attracting their ideal clients.
Text the Wedding Planning Hotline Wedding planner branding has a pattern problem, and most planners are too close to their own brand to see it. In this episode, Desirée Adams gets direct about the branding mistakes that are keeping experienced planners from attracting the clients they actually want. From overused aesthetics to the misuse of the word luxury, to styled shoots that look stunning but don't convert, this is an honest, constructive look at what's getting in the way, and what to do ...
More episodes of The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)
- 222 | The Myth of “Doing It All Yourself” (and the branding mistakes that come with it)
- 221 | Building and Using Standard Operating Procedures in Your Wedding Business
- 220 | My 5 Favorites Systems & Tools for Wedding Inquiry Management
- 218 | The Hidden Costs of Rebranding Your Business (What Nobody Told Me Before I Did It)
- 217 | Wedding Branding: Words, Imagery, & Positioning for High-End Clients
- 216 | Post-Engagement Season Marketing for Wedding Planners
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