216 | Post-Engagement Season Marketing for Wedding Planners

About this episode

Desirée Adams discusses strategies for wedding planners to effectively market to newly engaged couples during the post-engagement season.

Text the Wedding Planning Hotline Newly engaged couples aren’t looking for more inspiration — they’re looking for direction. In this episode of The Planner’s Edit, Desirée Adams breaks down how to approach post-engagement season marketing in a way that builds authority, reduces overwhelm, and positions you as a trusted advisor instead of just another creative option. You’ll learn how to shift from inspiration overload to educational guidance, how to talk about process without sounding repetit...

People in this episode

Host: Desirée Adams

Topics covered

• post-engagement marketing
• wedding planning
• authority building
• educational guidance

Keywords

• marketing
• wedding planners
• trusted advisor
• process communication

More episodes of The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

• 227 | Building Venue Relationships—How I Became a Preferred Planner · June 8, 2026 · 22 min
• 226 | Networking & Referral Building—Events, Retreats, and Relationship Marketing · June 2, 2026 · 27 min
• 225 | Are Content Creators a Must-Have or a Passing Fad? · May 18, 2026 · 18 min
• 224 | Lead Magnets, Blogging, and Email Marketing for Planners · May 11, 2026 · 21 min
• 223 | Content Creation—Hiring, Repurposing, & Social Media Trends · May 4, 2026 · 18 min
• 222 | The Myth of “Doing It All Yourself” (and the branding mistakes that come with it) · April 20, 2026 · 22 min