216 | Post-Engagement Season Marketing for Wedding Planners
About this episode
Desirée Adams discusses strategies for wedding planners to effectively market to newly engaged couples during the post-engagement season.
Text the Wedding Planning Hotline Newly engaged couples aren’t looking for more inspiration — they’re looking for direction. In this episode of The Planner’s Edit, Desirée Adams breaks down how to approach post-engagement season marketing in a way that builds authority, reduces overwhelm, and positions you as a trusted advisor instead of just another creative option. You’ll learn how to shift from inspiration overload to educational guidance, how to talk about process without sounding repetit...
People in this episode
Host: Desirée Adams
Topics covered
- post-engagement marketing
- wedding planning
- authority building
- educational guidance
Keywords
- marketing
- wedding planners
- trusted advisor
- process communication
More episodes of The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)
- 222 | The Myth of “Doing It All Yourself” (and the branding mistakes that come with it)
- 221 | Building and Using Standard Operating Procedures in Your Wedding Business
- 220 | My 5 Favorites Systems & Tools for Wedding Inquiry Management
- 219 | 5 Hot Takes on Wedding Planner Branding: What the Industry Keeps Getting Wrong
- 218 | The Hidden Costs of Rebranding Your Business (What Nobody Told Me Before I Did It)
- 217 | Wedding Branding: Words, Imagery, & Positioning for High-End Clients
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