Episode 451 - How to Overdeliver in Your Pet Business: Lessons from Bryan Kurtz and Barry Jacobson
About this episode
This episode discusses how to enhance client experiences in the pet business by applying lessons from marketing experts and luxury service principles.
Are you giving your best clients the kind of experience that makes them stay, spend, and refer? What can Disney, Club 33, and world-class direct marketers teach you about premium pet care? And how do you build a daycare that doesn't just supervise dogs — but removes worry from their owners' lives? In this episode, I'm talking about two big lessons I picked up from Brian Kurtz and Barry Jacobson at a recent mastermind in Florida. Brian is one of the true legends of direct response marketing and the author of Overdeliver, while Barry spent decades helping Disney create VIP, luxury, and members-only experiences for some of their most valuable guests. I unpack how Brian's RFM principle can help you identify your best clients, reward them properly, and create higher-priced services around what they already want. Then I dive into Barry's Disney-style lesson that luxury isn't really about piling on more stuff — it's about removing worry, creating certainty, and making people feel genuinely looked after. If you want to build a more premium, experience-led pet business, this episode will help you rethink what "overdelivering" really means. In this episode, you'll discover: The Power of…
More episodes of The Poodle to Pitbull Pet Business Podcast
- Episode 459 – Content Lessons From Lumley Castle: How to Build a Fortress of Trust That Compells Clients to Buy More Pet Services
- Episode 458 – The Science of Stopping: Do You Need a Pet Business Mid-Year Reset?
- Episode 457 – Meet The Pet Accountant: Vicky Clark Shares Why Pet Businesses Need to Get Serious About Their Numbers
- Episode 456: Four Books from Boston – First Class Knowledge from a Second Hand Book Store
- Episode 455 – Is Your Dog Daycare Too Boring?
- Episode 454: Why Pet Business Owners Should Attend The 2026 Pet Pro Expo!
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