How Amy Gertner's 20-Take Video Out-Performed Graham Platner's Own Response
About this episode
Molly McPherson discusses Amy Gertner's effective crisis response during a Senate campaign scandal.
When a Senate campaign gets hit with a sexting scandal, the spouse is supposed to disappear. Amy Gertner grabbed her phone, walked into a cloud of Maine blackflies, and recorded the most effective crisis response of the cycle. Everyone is covering the Wall Street Journal texts. Molly is covering the betrayal underneath them, and the moment a candidate who built his brand on owning his record reached for the worst page in the 2026 crisis playbook. Chapters: 0:00 — The Reddit Bomb That Finally ...
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