The Newsroom Is Gone. AI Filled the Vacancy with Linda Zebian of Muck Rack
About this episode
Molly McPherson discusses the impact of AI on public perception and crisis management with Linda Zebian from Muck Rack.
This one was ripped straight from Molly's morning. A client in the middle of a professional crisis that went viral and personal - social media vigilantes mobilizing online, a position lost - and the conversation kept landing on a single question: when someone types your name into a search engine in June 2026, what actually comes up? Google? Social media? A Reddit thread? Or an AI-written answer you never saw coming? Linda Zebian, VP of Communications at Muck Rack and a ten-year veteran of N...
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