
How Therapists Can Use Social Media Without Feeling Fake | Jazzmyn Proctor | TPOT 424
From The Practice of Therapy Podcast by Gordon Brewer, MEd, LMFT: Therapist | Consultant | Writer | Speaker
March 16, 2026 · 25 min
About this episode
In this episode, Jazzmyn Proctor discusses how therapists can authentically use social media to grow their practice and connect with clients.
Marketing can feel uncomfortable for a lot of therapists. Most of us were trained to be neutral, private, and to keep the focus on the client. So when someone tells you that you need to show up on social media or talk about your work publicly, it can feel a little strange. But visibility matters more than ever when it comes to building a private practice. In this episode, I'm joined by Jazzmyn Proctor, a therapist, podcaster, and marketing mentor who helps clinicians show up online in ways that feel authentic and sustainable. Jazzmyn shares how she started building her presence while still in grad school and how social media became a natural way to grow her practice and connect with the right clients. We talk about the tension many therapists feel between being a "blank slate" and being visible online, how to find a marketing style that fits your strengths, and why you do not have to be everywhere to grow your practice. If social media has ever felt intimidating or overwhelming, this conversation will give you a practical and realistic way to think about marketing your work. Resources Mentioned In This Episode Read the show notes here Watch on YouTube Wealth & Worth Within CEO…
People in this episode
Host: Gordon Brewer
Guest: Jazzmyn Proctor
Topics covered
- social media marketing
- therapist visibility
- private practice growth
- authentic marketing
- mental health
- client connection
Keywords
- social media
- therapists
- marketing
- private practice
- authenticity
- client connection
- visibility
Sponsors
Therapy Notes
Mentioned in this episode
Organizations: Therapy Notes, The PsychCraft Network, Wealth & Worth Within, CEO Financial Clarity Corner
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