#244 What KPIs Should I Track?

#244 What KPIs Should I Track?

From The Profitable Accountant Podcast by Reza Hooda

March 30, 2026 · 30 min · Season 1

About this episode

In this episode, Reza Hooda discusses the importance of tracking the right KPIs in accounting firms to improve decision-making and performance.

In this episode, I share how I think about KPIs in my own firm, what I measure, what I ignore, and why most firms are still tracking the wrong things. You’ll discover: → Why I believe KPIs should help you make better decisions, not just create more admin. → Why I don’t believe timesheets tell you anything useful. → How I think about measuring team output and capacity properly. → The revenue allocation method I use to work out whether team members are generating a real return. → The team-wide KPIs I track to drive the right behaviours, like Google reviews and referrals. I also share a behind-the-scenes update on the accelerator, the results members are getting, and the progress I’m making with the Power Pricing tool. If you want a more practical way to think about performance in your firm, this episode will give you plenty to work with. ---- If you’ve enjoyed my podcasts, here’s how you can get more value from me:   Free stuff   Get a free copy of my book     The Four Pillars from  here Watch a short 8 min video on how you can win new clients whilst you sleep  here Join 1500+ accountants owners in the Profitable Accountant Free  Facebook…

People in this episode

Host: Reza Hooda

Topics covered

  • KPIs
  • performance measurement
  • team output
  • revenue allocation
  • accounting
  • business management

Keywords

  • KPIs
  • accounting
  • performance
  • team output
  • revenue allocation
  • business decisions
  • Google reviews
  • referrals

Mentioned in this episode

Organizations: Profitable Accountant, Profitable Accountant Free Facebook group, Profitable Accountants Community

Products: The Four Pillars, Power Pricing tool

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