349 - THIS is the First Step to Creating the Chiropractic Practice That You Have Always Wanted

349 - THIS is the First Step to Creating the Chiropractic Practice That You Have Always Wanted

March 17, 2026 · 34 min

About this episode

Dr. Pete and Dr. Stephen discuss the importance of identity in transitioning from owner operator to CEO in chiropractic practice.

What if the biggest constraint on growth is not systems, strategy, or marketing, but identity? Dr. Pete and Dr. Stephen unpack the shift required to move from owner operator to true CEO and confront the uncomfortable truth that building a world class business requires building a world class team.

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