356 - You Don’t Get What You Want, You Get What You Incentivize in Your Practice

356 - You Don’t Get What You Want, You Get What You Incentivize in Your Practice

May 5, 2026 · 43 min

About this episode

The episode discusses the importance of incentivization over motivation in driving consistent team performance in chiropractic practices.

Most practice owners try to motivate their teams, but motivation is unreliable and short-lived. Incentivization, on the other hand, is structural and drives consistent behavior. When incentives are unclear or misaligned, teams default to average effort instead of tapping into discretionary energy.

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