#395 – How Bassem Hamdy created something no competitor can touch

About this episode

Bassem Hamdy discusses the importance of refocusing on market needs over individual customer demands in SaaS development.

A story about destroying your own work—and creating what lasts. This episode is for sales-led SaaS founders who suspect their product is slowly becoming a custom shop—and don't know how to stop it. Bassem Hamdy, CEO and Co-Founder of Briq, has spent 25 years in construction technology—three software revolutions, three companies. He says Briq found product market fit every 24 months. Each time meant tearing something down to build the next version. Each time, the same thing triggered the rebuild — the company had started solving for individual customers instead of the market. And this inspired me to invite Bassem to my podcast. We explore why the instinct to please your biggest customers creates exactly the kind of fragility that kills companies. Bassem shares hard lessons about killing a product he spent two years building, the moment his QA team exposed how far the company had drifted, and why domain expertise—not platform size—determines who wins in vertical AI. We also zoom in on two of the 10 traits that define remarkable software companies: – Acknowledge you cannot please everyone – Master the art of curiosity Bassem's journey proves that remarkable companies refound…

People in this episode

Host: Ton Dobbe

Guest: Bassem Hamdy

Topics covered

• SaaS
• product market fit
• construction technology
• customer focus
• vertical AI
• software development

Keywords

• SaaS
• product development
• customer satisfaction
• construction technology
• vertical AI
• software fragility
• market fit

Mentioned in this episode

Organizations: Briq

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