About this episode

Alex David discusses the importance of thoughtful product development over rapid building in the age of AI.

A story about thinking harder while everyone builds faster. This episode is for founders wondering why shipping faster with AI hasn't made their product any better. Building has never been easier. That's exactly the problem. Alex David spent a decade in pricing — Simon-Kucher, then Segment — before founding unSurvey, an AI company G2 acquired last year. Today, he leads AI Solutions there. His worry is simple: the tools got cheap, but good judgment didn't. While everyone rushed to build, he kept asking the question most people skip ”Is this even worth building?” This inspired me, hence I invited Alex to my podcast. We explore why the founders who win aren't the ones building fastest — they're the ones who know what's worth building. Alex shares why he walked away from a company that was working to start another and what a decade in pricing taught him about worth. You'll discover why the price was never yours to set — and what that changes about everything you build. We also zoom in on two of the 10 traits that define remarkable software companies: Master the art of curiosity (trait 4) Create momentum (trait 8) Alex's journey is an excellent example of the mindset that goes behind…

People in this episode

Host: Ton Dobbe

Guest: Alex David

Topics covered

• AI in product development
• founder mindset
• software company traits
• pricing strategy
• building vs. shipping

Keywords

• AI
• founders
• product development
• pricing
• software companies
• curiosity
• momentum

Mentioned in this episode

Organizations: unSurvey, G2, Simon-Kucher, Segment

More episodes of The Remarkable SaaS Podcast

• #410 – How Mazy Dar found room in Google and Microsoft's market — and won the world's biggest banks · July 1, 2026 · 53 min
• #409 – How Renaud Charvet chose ownership over speed — and made Ringover impossible to copy · June 24, 2026 · 47 min
• #408 – How Stan Markuze refused the me-too game and made buying a no-brainer · June 17, 2026 · 44 min

Explore listener stats, chart rankings, contacts and more on the The Remarkable SaaS Podcast podcast page.